May 6, 2005, 12:00 AM

eBay experienced 10% drop in site visits year-over-year in March

Half of the top 10 online shopping/travel sites experienced declines in visitors in March from year ago, says Nielsen/NetRatings.

 

Half of the top 10 online shopping/travel destinations experienced declines in site visitors in March from a year ago, while one experienced no change, according to Nielsen/NetRatings. Experiencing the largest drop was eBay, where visits dropped 10% to 51.6 million from 57.4 million a year earlier. Expedia followed, dropping 9% to 17.6 million, from 19.3 million in March 2004.

Others with fewer site visits in March were Orbitz, falling 7% to 12 million from 12.9 million year over year, followed by Yahoo!Shopping, down 5% to 17 million from 17.8 million, and Shopping.com Network, down 4% to 15.6 million from 16.3 million a year earlier.

Amazon saw no significant change in visits, with 34.6 million in March compared with 34.5 million in March 2004.

Sites experiencing an increase in visits were Dell, which had a 25% jump to 15.5 million from 12.4 million a year earlier; Target, up 24% to 13 million from 10.5 million; Wal-Mart Stores, up 16% to 13 million from 11.2 million; and Travelocity, up 6% to 13.4 million from 12.7 million.

In the top 10 ranked by time per visit, eBay led with 2 hours, 5 minutes, and 27 seconds, followed by Dell, with 22 minutes, 45 seconds; Amazon, 18 minutes, 58 seconds; Travelocity, 15 minutes, 17 seconds; Expedia, 14 minutes, 18 seconds; Orbitz, 13 minutes, 47 seconds; Wal-Mart Stores, 10 seconds, 15 minutes; Target, 9 minutes, 34 seconds; Yahoo Shopping, 5 minutes, 17 seconds; and Shopping.com Network, 3 minutes, 26 seconds.

Also in March, PepsiCo Inc. has the most online ad impressions among the top 10 consumer goods advertisers, according to Nielsen’s AdRelevance report. The leading advertisers in the report and their number of impressions (in millions) are:

PepsiCo Inc., 358.8
The New York Times Co., 318.2
General Mills Inc., 226.1
Schieffelin & Somerset, 217.4
Citrus World Inc., 171.1
Diageo PLC, 165.9
Altria Group Inc., 165.1
Limited Brands Inc., 164.1
IncreaseYourHealth.com, 111.8
SABMiller plc, 109.9

 

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