May 5, 2005, 12:00 AM

eCost.com launches a private-label card

eCost.com Inc., a multi-category online discount retailer is offering a private-label card in conjunction with HSBC Retail Services, a top provider of merchant-branded cards in the U.S.

eCost.com Inc., a multi-category online discount retailer is offering a private-label card in conjunction with HSBC Retail Services, a top provider of merchant-branded cards in the U.S.

The new card will allow eCost to meet its customers’ specialized financing needs and will help increase customer loyalty and drive eCost product sales, according to Richard Klesse, managing director of client relations for HSBC’s retail services business.

Consumers can apply for the no-fee credit card on the eCost.com web site. The card carries an annual percentage rate of 23.99%, which increases to 27.99% if the cardholder defaults.

The eCost card’s features also include electronic billing, online bill paying, and periodic special financing programs. Under the current special financing program, qualified eCost cardholders can withhold payment for six months without accruing interest on purchases over $400.

ECost is a retailer of new, close-out and refurbished brand name merchandise. The retailer offers more than 100,000 products in seven categories, including computer hardware and software, home electronics, digital imaging, watches and jewelry, housewares, DVD movies, and video games.

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