May 3, 2005, 12:00 AM

U.S. consumers shop less online because of spam

One in three U.S. consumers shop less online because of spam and Internet-based scams, according to a new poll from GMIPoll, a market research company. GMI surveyed 20,000 online consumers throughout the world.

 

One in three U.S. consumers shop less online because of spam and Internet-based scams, according to a new poll from GMIPoll, a market research company. GMI surveyed 20,000 online consumers throughout the world.

Globally, one in five respondents said they do less online shopping because of spam and Internet fraud.

65% of those surveyed worldwide reported they are receiving more spam than 12 months ago. 29.5% of respondents worldwide received spam of a sexual nature, followed by financial spam at 22.5%. Financial spam was number one in the U.S., China, Russia, India, Denmark and Poland.

The survey also found that anti-spam software is most popular in the U.S., where 43% of those polled had installed it. However, 53.5% of Americans said they still choose to delete spam manually.

69% of those surveyed worldwide said they now open e-mail only from people they know.

57% of those polled blamed the marketing and advertising industries for the increase in e-mail. Internet service providers came in a close second in most countries, GMIPoll said.

 

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