The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
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As retailers` use of web-based task management systems evolve, it will begin to involve not only more of their internal operations but those of their trading partners as well, experts say. "Eventually, you`ll see retailers using these applications to drive workflow further up the supply chain," Garf says. "For instance, retailers will extend the process templates to not only govern store tasks, but the interactions and hand-offs between merchants and marketing, and even with supplier partners."