Robert Noe, former CEO and chairman of scan-based trading technology provider viaLink, has taken over as CEO of Transora Inc., the Internet-based trading exchange for consumer products manufacturers and their retail partners.
Noe, who replaces Judith Sprieser, will use his expertise in supply chain technology to help consumer product manufacturers and retailers better share product data to improve supply chain operations, Transora said. “Bob’s focus will be on supporting retailers and manufacturers in maximizing the value of their data synchronization initiatives,” said Al Carey, chairman of Transora’s board of directors and president of PepsiCo Sales.
Noe joins Transora at a time of sharpened industry focus on data synchronization technology and services. After the GlobalNetXchange and the WorldWide Retail Exchange announced last week their merger, industry analysts said their merged operation should build tighter links with Transora to take advantage of its data synchronization expertise. Data synchronization assures that retailers and suppliers are using a single version of product descriptions, supporting efforts to share information in supply chain collaboration projects.
At viaLink, which is now part of Prescient Applied Intelligence Inc., Noe helped to grow its customer based to more than 1,100 companies. One of viaLink’s key offerings, scan-based trading, provides a way for manufacturers to own inventory until it is scanned when the consumer buys it in the retail store.
Prior to viaLink, Noe worked at Electronic Data Systems for over 14 years, most recently as vice president of industry solutions. At EDS, he developed industry-specific offerings in e-commerce, supply chain management and customer relationship management.