May 2, 2005, 12:00 AM

A new peek into the online retailing world

Nielsen/NetRatings’ deep new data about online retailing

Nielsen/NetRatings unveiled some new data measurements in April, reporting such hitherto not publicly available data about average order size by category, conversion rates at select retailers and number of visitors and purchases at a number of retailers broken down by category. Nielsen/NetRatings` MegaView Online Retail report measures at-work and at-home Internet usage. Its first measurements were in February. Here`s what it shows:

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Gregory Ng / Mobile Commerce

Four shopping behaviors to test this holiday season

With more than 50% of traffic coming from mobile devices, retailers must test and optimize ...

FPO

Chad White / E-Commerce

The e-mail marketer’s holiday planning checklist: fall edition

It’s October, and time to make sure your e-mail marketing program is ready for the ...

Advertisement