(PHILADELPHIA, PA) April 27, 2005: DMi Partners, an interactive marketing and e-business consulting firm, announces a joint venture with Mitchell & Ness Nostalgia Company. Under this agreement, DMi manages Mitchell & Ness’s e-commerce web-site, sales and customer service call center, inventory management, backend integration with the existing Mitchell & Ness system infrastructure, and internet marketing. Since DMi took over the online business in December, 2004, Mitchell & Ness has seen a 76% increase in gross revenue compared to the 2 prior quarters.
DMi implemented a new e-commerce portal that will roll out along with subsequent front-end improvements to Mitchell & Ness’s website (www.mitchellandness.com) in May. The new portal will improve the overall customer experience through more personalized shopping tools, better product descriptions, greater search capabilities, and improved user navigation. In addition, it liberates e-commerce from the company’s back-end Legacy accounting system. “DMi is a great fit for a company like Mitchell & Ness, who relies heavily on their wholesale accounts and doesn’t have the in-house resources or knowledge base to capitalize on the potential of online retail business,” states Patrick McKenna, CEO and co-founder of DMi Partners.
Mitchell & Ness’s entire marketing strategy has also shifted since partnering with DMi. “I have always been concerned with the lack of a concrete return on investment from traditional advertising,” explains Mitchell & Ness owner and President Peter Capolino, “but with the Internet marketing strategy that DMi has put in place, we can track our campaigns and capture information about our customer base, and at the same time drive web traffic straight to our online store and generate revenue. It’s a more value-added approach. “
About DMi Partners
DMi Partners is a full-service, interactive marketing and e-business consulting fi rm. We connect our clients with their target customer demographic through services such as search engine marketing, media planning, and custom acquisition, retention, and relationship management programs. Founded in 2003 with offices in Philadelphia, PA and Delray Beach, FL, DMi Partners delivers dramatic results for clients across various industries including retail, telecom, and fi nancial services. Through a diverse knowledge base and commitment to service, DMi Partners creates innovative, cost-effective, and results-driven solutions for each client’s individual needs. For more information, visit www.dmipartners.com.
About Mitchell & Ness
Founded in 1904, Mitchell & Ness Nostalgia Co. is known worldwide as the pioneer of authentic throwback sportswear. As an exclusive licensee with the NBA, NFL, NHL, MLB and AFL, Mitchell & Ness offers four signature collections featuring over 1600 players, authentic-inspired and branded collections, and is the on-field outfitter of the Philadelphia Soul Arena Football Team. Headquartered in Philadelphia, PA, Mitchell & Ness has been “Defining Authentic” for over 100 years. For more information, visit www.mitchellandness.com.