NEW YORK, April 27 -- Today, RichFX, Inc. announced Rich Catalog v3.0, the latest version of its premier online catalog solution. This new release marks one of the most significant achievements in online catalog technology. Rich Catalog v3.0 brings some of the most robust and innovative features to the market, enabling RichFX`s 300+ customers to drive even more sales from their online catalogs.
One of Rich Catalog v3.0`s highlights is dynamic page mixing functionality. This capability enables retailers to easily add or remove pages -- creating an unlimited number of online-only catalogs from the print catalog. This functionality is also ideal for creating smaller online-only sub sections of large catalogs to facilitate targeted campaigns based on customer segments.
"Allowing retailers to easily select pages from a pool of online catalog pages and create unique online-only derivative versions provides tremendous value for our customers," says Kiran Hebbar, Director of Product Marketing for RichFX. "To redesign, repurpose and reprint an existing catalog is simply not cost-effective in the print world. Rich Catalog v3.0 gives our customers the flexibility and freedom to do more, and get more, with their print catalog," Hebbar adds.
Rich Catalog v3.0 gives even more customization options, enabling customers to incorporate unique branding elements. For example, all primary user interface elements such as the left and top navigation areas can be easily moved to nontraditional locations -- or, they can even be eliminated entirely. Rich Catalog`s advanced customization feature also accommodates catalog sizes that fall outside standard page dimensions and incorporates Macromedia`s Flash branding elements in any color, shape or size.
Additional features of Rich Catalog v3.0 include:
-- Engine componentization. Enables more user interface flexibility, advanced rich media integration with backend systems and faster load time for feature-rich catalogs.
-- Catalog on CD. Gives online catalog customers an alternative medium to distribute electronic pages.
-- Performance enhancements for circulars. Supports hundreds of simultaneous versions of circulars and optimizes load time from Akamai`s content delivery network (CDN).
-- Internationalization. Drives availability in multiple languages -- character support and native language support for in-catalog searches, including stemming and inflexion, for German, French, Spanish, and Portuguese languages for in-catalog searches.
"The advancements in Rich Catalog v3.0 have surpassed all expectations. RichFX prides itself on building online catalog technology based on requirements directly from our customers like JCPenney, Eddie Bauer, LEGO and J.Jill. We will continue to make enhancements to ensure that we are providing the most innovative technology in the market," Hebbar adds.
To learn more about RichFX or Rich Catalog, please go to http://www.richfx.com.
RichFX is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools. Since 1997, RichFX has been combining its online merchandising expertise, patented technology and consumer research to offer solutions that enable online and multi-channel retailers to achieve measurable results. Repeated analyses have demonstrated that RichFX solutions increase conversion rates and total e-commerce sales by boosting comfort levels and buying confidence online.
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