April 22, 2005, 12:00 AM

March traffic drops for half of computer/electronics sites

Five of the top 10 multi-category computers and consumer electronics sites saw a decline in traffic in March, reports Nielsen/NetRatings.

 

Five of the top 10 multi-category computers and consumer electronics sites saw a decline in traffic in March, with Sony Electronics, down 27% from March 2004, suffering the largest drop, reports Nielsen/NetRatings.

The number of visits to the Sony Electronics site totaled 3.2 million, compared with 4.4 million visits a year earlier. EBay Electronics experienced the second largest decline, dropping 17% to 8.3 million visits from 10 million a year earlier, Nielsen/NetRatings reports.

Other sites seeing drops in traffic were CDW, down 9%; Sony, down 3%; and TigerDirect.com, down 1%. OSTG saw no change in visits.

CircuitCity.com saw the biggest increase in traffic, with a 35% increase from March 2004, followed by COMPUSA.com, up 34%, and BestBuy.com, up 17%.

BestBuy.com had the largest number of visits at 10 million visits, with eBay Electronics ranking second. EBay Computers came in third with 6 million visits, followed by CircuitCity.com; 5.4 million; COMPUSA, 3.3 million visits; Sony Electronics; OSTG, 3.2 million; Sony, 3.2 million; TigerDirect.com, 2.4 million and CDW, 1.6 million.

In the top 10 ranked by average time per visit, CDW led with 24 minutes, 26 seconds; followed by TigerDirect.com, 16 minutes, 21 seconds; eBay Electronics, 16 minutes, 10 seconds; ecost.com, 14 minutes, 38 seconds; eBay Computers, 13 minutes, 6 seconds; gamestop.com, 10 minutes, 52 seconds; OSTG, 10 minutes, 51 seconds; COMPUSA.com, 10 minutes, 27 seconds; BestBuy.com, 9 minutes, 46 seconds; and Crutchfield.com, 9 minutes 27 seconds.

Also in March, Netflix Inc. had the most online ad impression among the top retail goods and services advertisers, according to Nielsen’s AdRelevance report. The leading retail goods and services segments and their number of impressions in millions:

Netflix Inc., 2,730
United Online Inc., 1,447
Viacom Inc, 683
Telecharge.com, 656
eBay Inc., 522
Local advertisers, 424
Amazon.com Inc., 387
True, 303
Target Corp., 302
MarketRange Inc., 273

 

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