Grainger emphasizes search engine marketing, targeted e-mail s, and mining online data.
U.S. Auto Parts Network launches redesigned site
Order status and revised access to its product catalog at PartsTrain.com are among the new features in a redesigned USAutoParts.com, U.S. Auto Parts Network said today.
Chief Technology Editor
Order status and revised access to its product catalog at PartsTrain.com are among the new features in a redesigned USAutoParts.com, U.S. Auto Parts Network Inc. said today.
Auto Parts Network does 80% of its overall business through its retail web site and call center, though most of that is on the web, founder Sol Khazani tells InternetRetailer.com. The other 20% is in wholesale sales to retail stores. “We’ve had a growth rate in recent years of 25-30% on our retail sales, mostly on the Internet,” he says.
The revised site features an expanded customer service section, where shoppers can get detailed order status, view a frequently-asked-questions section covering both product and order inquiries, and complete online feedback surveys. The site also prominently displays a toll-free number for calling a customer service agent.
U.S. Auto Parts is an Internet marketer of automotive aftermarket collision replacement parts and accessories. It carries more than 26,000 SKUs to accommodate more than 75,000 unique product applications by vehicle make, model and year. The retail site has more than 60,000 buying customers a month, Khazani says.