April 12, 2005, 12:00 AM

Google launches mobile services aimed at store shoppers

Google Inc. today launched two new services, Google Local and an expansion of Google SMS, that let consumers use wireless handheld devices to search Google’s web-based databases for details on retail products, store locations and other information.

 

Google Inc. today launched two new services, Google Local and an expansion of Google SMS, that let consumers use wireless handheld devices to search Google’s web-based databases for details on retail products, store locations and other information.

A shopper who can’t find what she wants in a particular store, for example, could log onto Google.com from a handheld web device, click on the Google Local section to enter a product name and ZIP code, then receive a text message listing the names and addresses of other retail stores offering similar merchandise.

Google has also added a directions service to Google SMS (short message service), which lets users enter basic information on a planned trip, then receive a text message with detailed driving directions to their destination. To request the directions, users send a text message to 46645 (“GOOGL” on most cell phones).

Use of the new services requires an XHTML-enabled mobile phone.

 

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