April 8, 2005, 12:00 AM

Overstock.com grows fastest in top 10 online shopping destinations

With an 83% increase in traffic in February, Overstock.com posted the highest growth rate among the top 10 online shopping destinations, Nielsen/NetRatings reports. Unique visits totaled 11.5 million, up from 6.3 million a year earlier.

Kurt Peters

Executive Editor

 

With an 83% increase in traffic in February, Overstock.com posted the highest growth rate among the top 10 online shopping destinations, Nielsen/NetRatings reports. Unique visits totaled 11.5 million, up from 6.3 million a year earlier. Dell saw the second-highest increase, with visits totaling 14.3 million, up from 12.2 million in February 2004.

In terms of visits, eBay led the pack, with 47.6 million, but was down 17% from 57.3 million visits a year ago. Amazon placed second, with unique visits of 32 million but was 4% below last year’s total of 33.4 million. Yahoo! Shopping came in third, with 16.6 million visits, down 10% from 18.5 million visits, followed by Expedia, 16.5 million, up 4% from 15.9 million; Shopping.com Network, 15 million, up 5% from 14.3 million; Dell; Orbitz, 11.9 million, down 2% from12.1 million; Travelocity, 11.8 million, down 5% from 12.3 million; Wal-Mart stores, 11.7 million, up 9% from 10.7 million, and Overstock.com.

In average time per business, eBay led with 2 hours, nine minutes and 17 seconds, followed by Dell, 23 minutes, 11 seconds; Amazon, 19 minutes, 47 seconds; Travelocity, 15 minutes, 31 seconds; Expedia, 14 minutes, 54 seconds; Orbitz, 12 minutes, 14 seconds; Overstock.com, 11 minutes, 11 seconds; Wal-Mart, 9 minutes, 41 seconds; Yahoo! Shopping, 4 minutes 56 seconds; and Shopping.com Network, 3 minutes, 29 seconds.

Also in February, General Mills had the most online ad impressions among the top 10 shopping destinations, according to Nielsen’s Ad Relevance report.

The top 10 advertisers in the report and their number of impressions in millions:
General Mills Inc., 327,453
The New York Times Co., 296,713
Altria Group Inc., 275,012
Citrus World Inc., 258,497
Schieffelin & Somerset, 228,680
PepsiCo Inc., 222,514
IncreaseYourHealth.com, 163,384
Avon Products Inc., 147,268
Shutterfly.com, 135,414
Spiegel Inc., 132,430

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