New Offering Brings TV-Quality Video to Online Advertising Market
Tewksbury, Mass. and New York, NY- Thursday, April 07, 2005--Mirror Image® Internet, an established provider of results-driven content delivery solutions powered by a patented global network, today announced a partnership with On2 Technologies, a leading technology firm at the forefront of video compression. Together, the companies will be delivering the On2 Video Java player to advertising customers worldwide using Mirror Image’s global Content Access Point® network for online content, application and transaction delivery. This new offering will allow online advertisers around the globe to incorporate television-quality video into their customers’ Web sites.
Mirror Image currently serves billions of advertising impressions each month. On2 Video codecs are licensed to companies including AOL, Viewpoint, Sony, XM Satellite Radio, Macromedia, the BBC and NTT East. The joint Java video product offering will consist of On2’s Java player and Mirror Image’s content delivery and tracking services, thereby creating a complete turnkey solution for the advertising community. The partnership will allow both On2 and Mirror Image to sell the Java video product under a Cost-Per-Thousand (CPM) pricing model. The product is available immediately.
“Java has been a compelling playerless platform for delivering marketing messages using video on the Internet, but the core weakness of existing Java players have been poor video quality and low frame rates,” said Douglas A. McIntyre, chairman, president and chief executive officer of On2. “The On2 Video Java player uses a codec that has an industry-wide reputation for its unusually excellent results at low data rates. The partnership with Mirror Image allows global delivery and tracking that is second to none.”
Mirror Image’s state-of-the-art, real-time monitoring and comprehensive reporting will be used in the system to supply advertisers and promotion firms with reports, administration and analytic information about their video advertising campaigns. On2’s Java player, with its 46 kilobyte JAR file and advanced video compression software, will give online advertisers unprecedented visual quality for their creative content.
“The new Java video product will be a tremendous step forward for online advertisers,” stated Bob Hammond, chief technology officer for Mirror Image. “These companies can now add high-quality video to their content and still deliver it efficiently through a highly reliable distributed global network.”
About On2 Technologies
On2 Technologies (Amex: ONT - News) is a leading technology firm at the forefront of video compression. The company revolutionized digital media delivery with the creation of its advanced full-motion, full-screen, On2 Video compression and streaming technologies. On2 Video codecs are used extensively in the video-on-demand, videoconferencing, Internet media, surveillance, and store-and-play markets. They operate with On2`s own TrueCast Server and Player software, as well as third-party player and server products. On2`s software is used by such leading companies as Sony, XM Satellite Radio, NTT, AOL, BBC, ABC News, Nullsoft, SeaChange International, and Macromedia. The On2 Video decoder has an installation base of millions through its inclusion in AOL 9 Media Player, Winamp 5, Viewpoint Media Player, and others. On2 licenses its software for use in set-top boxes, consumer electronics devices and wireless applications and offers high-level video encoding, customized technical support, and consulting/integration services. Located in New York City, the company has an office in Clifton Park, NY, and operations in Cambridge, UK. To contact On2 write to email@example.com or visit http://www.on2.com.
About Mirror Image Internet
Mirror Image® Internet, Inc. combines a patented global network with results-driven content delivery solutions to help customers deploy, monitor and refine online strategies. The company’s track record of success has given leading retailers, advertisers, media companies and enterprises the control they need to maximize assets and reduce costs while enhancing the visitor experience.
Recognized by EContent magazine as one of the 100 “Companies That Matter Most” in the digital content industry, Mirror Image is a U.S.-based company incorporated in Delaware and headquartered in Tewksbury, Mass. The privately funded company, part of the Xcelera Inc. technology and innovation portfolio, has been delivering Internet infrastructure services since 1999. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.