April 1, 2005, 12:00 AM

Finding best practices in affiliate marketing

AFFStat reports how marketers are managing their affiliates

Internet Retailer

Although well established by now, affiliate marketing is new enough that marketers are still looking for best practices. Consultant Shawn Collins annually surveys marketers who use affiliates--sites that drive traffic to e-retailers` or other marketers` sites. His AffStat 2005 report is just out and the range of answers reveals the wide variety of approaches that marketers take. Among the interesting data is that 75% of marketers manage their affiliate programs in-house, 30% have reduced the size of their affiliate networks in the past year and 28% allow affiliates to bid on the marketer`s own brand name in search engines. Here are a few other findings from the 30-question study:

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Seth Barnes / BLOG_ROOT

Commissions are for closers

A Savings.com executive responds to an Internet Retailer article describing a web merchant’s decision to ...

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

Advertisement