March 25, 2005, 12:00 AM

GiveAnything.com redesigns site, ends expiration dates for certificates

GiveAnything.com, which sells certificates that can be redeemed at any of more than 300 online merchants, has redesigned its site and eliminated certificate expiration dates, president and COO Edward Brookshire said this week.

Paul Demery

Managing Editor, B2B E-commerce

GiveAnything.com, which sells certificates that can be redeemed at any of more than 300 online merchants, has redesigned its site and eliminated certificate expiration dates, president and COO Edward Brookshire said.

GiveAnything worked with web site design firm Ingram Labs on its site redesign, which was intended to make shopping easier, Brookshire said. "We`ve spent the past few months talking with customers and our member merchants on how we can update and improve the shopping experience at GiveAnything.com," he said.

The redesigned site displays a left-side navigation bar that lets visitors view a list of participating retailers, including The Sharper Image, Linens ‘n Things and The Sports Authority. Gift certificates can be either printed out or e-mailed directly from GiveAnything.com.

It also displays across the top of the home page links to a list of participating merchants, customer service, and a section that explains how the online certificates work. Certificate recipients go to GiveAnything.com, search for merchant, then choose “GiveAnything.com Gift Certificate” as the payment method in a drop-down menu in the shopping cart.

GiveAnything.com is part of Universal Certificate Group LLC, which also operates CorporateRewards.com and CorporateLoyalty.com.

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