Automating rich media production and delivery for both B2B and B2C websites
Novato, CA - March 23, 2005 - Scene7, provider of the leading rich media platform to grow revenues and enhance visual communications – while automating media production and delivery, today announced that Cutter & Buck Inc. (NASDAQ: CBUK) is using Scene7’s platform to add dynamic zoom and color swatching across its B2B and B2C websites. Its e-commerce-enabled B2C website increased revenues and conversion rates year over year.
Cutter & Buck designs and markets upscale sportswear and outerwear under the Cutter & Buck brand. The company sells its products primarily through on-course golf pro shops and resorts, corporate sales accounts and specialty retail stores. Cutter & Buck products feature finely crafted, comfortable designs, high quality fabrics and rich detailing.
Cutter & Buck has been able to distinguish itself from competition by providing its selling channels innovative web merchandising tools to increase sales and shorten overall selling cycles while improving visual merchandising online. Cutter & Buck has three different selling sites including two business to business websites and its direct to consumer website (www.cutterbuck.com). Across all of these sites, Cutter & Buck added Scene7 dynamic imaging capabilities including zoom, color swatching and dynamic sizing (the ability to automatically generate and serve all image sizes and resolutions for a website via single URL commands).
“We chose Scene7 because they could meet all of our many rich media requirements in a single integrated platform. In addition, we needed to license the solution in-house, not full-service ASP, so that we could better control the implementation and launch process and access database resources directly,” said Keith Putt, Manager of Web Custom Applications, Cutter & Buck. “We set out to distinguish our customer and distributor experience from our competitors, and with Scene7’s platform we were easily able to accomplish that in a short period of time.”
With Scene7 zoom, customers can see the fine detailing and embroidery that really distinguishes the company’s products from its competition. All available fabrics and colors are visually presented and easily created from original master images with Scene7’s color swatching technology – allowing the company to avoid significant photography costs and production time. Specifically, in its newly launched “Team Shop” area of its B2C site, color options and college logos are dynamically applied to every unique garment style, allowing Cutter & Buck to repurpose existing high quality imagery, while avoiding significant photography and studio time and costs. The entire website update process is significantly faster by managing just one master image per product, with all required derivatives created in real-time. Cutter & Buck’s products, representing several thousand images, typically have a short lifecycle with about 30% turnover per season – Scene7 dynamic sizing helps eliminate the extensive manual production labor to keep up with this high turnover rate.
“Cutter & Buck has leveraged our platform to create very inventive applications for serving its customers and channels – reinforcing the breadth of our solution as the leader in the industry today. We are pleased to be able to assist them in achieving significant online business results through image automation enabling them to keep ahead of the pack in marketing of their respected product line,” said Doug Mack, CEO Scene7.
About Cutter & Buck
Cutter & Buck designs and markets upscale sportswear and outerwear under the Cutter & Buck brand. The Company sells its products primarily through golf pro shops and resorts, corporate sales accounts and specialty retail stores. Cutter & Buck products feature distinctive, comfortable designs, high quality materials and manufacturing and rich detailing.
Scene7 provides the leading rich media platform to grow revenues and enhance visual communications via the web, email, displays and print, while automating media production and delivery. Scene7`s integrated platform for production, management and delivery of rich media enables five key business solutions: Dynamic Imaging (dynamic zoom, sizing, art, color swatching, spin, templates), eCatalogs, Dynamic Customization, eVideos and Dynamic Asset Management. More than 250 leading companies, in industries ranging from retail to hi-tech, have selected Scene7 products, including Macy`s, Scripps Networks, Home and Garden Television, Microsoft, Office Depot, Levi Strauss & Co., Kinko`s, La-Z-Boy and QVC. Scene7 has been selected as a partner of key technology leaders including IBM, Microsoft, Coremetrics and Akamai. Scene7, a holding of QVC/Liberty Media, Moore Capital and Rhodes Partners, is based in Novato, California. For more information visit www.scene7.com.
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SVP Marketing & Corporate Communication