March 22, 2005, 12:00 AM

BackCountry.com sales up 84% in 2004

BackCountry.com, an e-commerce site for specialty outdoor gear, reported $27 million in sales during 2004, up 84% from $14.7 million in 2003.

Paul Demery

Managing Editor, B2B E-commerce

BackCountry.com, an e-commerce site for specialty outdoor gear, reported $27 million in sales during 2004, up 84% from $14.7 million in 2003.

BackCountry failed to meet its sales goals for 2004, but expects to return to the triple-digit growth of the previous seven years in 2005, says John Bresee, president and founder.

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