Latest Deployment of ShopperTrak`s Traffic Monitoring Technology to 950 of Wireless Telephone Service Provider`s Retail Locations Completes Multi-Stage Rollout
CHICAGO - March 16, 2005 - ShopperTrak, the world`s leading provider of retail intelligence and opportunity management solutions, today announced the completion of the multi-stage rollout of its advanced retail intelligence solutions for wireless communication products and services provider Cingular. The latest deployment to the final 950 stores in the Cingular chain, gives ShopperTrak a presence in all 2100 of the company`s retail locations including the AT&T; wireless sites.
The rollout, performed over the past 6 weeks, includes the installation of ShopperTrak`s Orbit retail traffic technology devices in the entranceways of all of Cingular`s stores. The company currently uses the data culled from ShopperTrak`s technology to better understand customer traffic patterns, but plans to completely integrate its solutions into the company culture within the next year. This will include combining ShopperTrak`s intelligence with Cingular`s point-of-sale data to calculate each store`s conversion rate. By knowing each location`s conversion rate (the number of transactions in the store divided by the number of potential customers over a certain period), the company will be able to more accurately measure the performance of each store and make appropriate business decisions. It will also use ShopperTrak`s traffic data to optimize its labor force in each store, adjusting staffing for key selling hours, days and seasons, as well as using the information to more easily gauge the effectiveness of advertising and promotional campaigns.
"By integrating ShopperTrak`s intelligence solutions into our overall company culture, we will ensure that the company`s retail operations are consistently running at peak efficiency," said Bryan Bevin, Vice President of Retail for Cingular. "We understand that accurate traffic monitoring must be a priority in any successful retail company and ShopperTrak`s technology, ease of integration and the wealth of information its solutions provide made it an ideal fit for our needs."
ShopperTrak`s Orbit retail intelligence system utilizes an on-board video sensor and multiple high-speed microprocessors to unobtrusively track shopper traffic. It provides the precise data that retailers need to make key business decisions, telling managers how many shoppers enter the store and how many of those shoppers are converted to sales. As a part of ShopperTrak`s System Management Services, the web-based Retail Traffic Analyzer reporting system delivers information directly to field or corporate users for pinpoint data analysis. It combines sales data with traffic data from the Orbit to provide a complete perspective on business performance.
"As a retailer of state-of-the-art high technology products and services, it is only fitting that Cingular deploy an equally progressive opportunity management solution to help it increase revenue by raising its company-wide conversion rate," said Bill Martin, co-founder of ShopperTrak. "Cingular has always excelled at delivering a cutting-edge shopping experience with superb customer service, and the new intelligence garnered from our solutions will allow it to further enhance the quality of its service by syncing store staffing levels to traffic."
A privately held entity, ShopperTrak leverages more than 20 years of retail expertise to be the industry`s authority for information and analysis of the movement of shoppers in retail environments around the globe. ShopperTrak`s cutting-edge traffic tracking products, combined with its industry standard retail sales index, the National Retail Sales Estimate (NRSE), offer retail intelligence solutions that enable companies to better understand retail trends and the impact of store and staff performance on company revenues. Additionally, ShopperTrak`s solutions provide a proven means for retailers to gauge labor efficiencies, advertising and marketing efforts, store design and remodeling programs, merchandise changes, associate training programs, and other budget-intensive strategic initiatives.
About Cingular Wireless
Cingular Wireless is the largest wireless carrier in the United States, serving more than 50 million customers. Cingular, a joint venture between SBC Communications Inc. (NYSE: SBC) and BellSouth Corporation (NYSE: BLS), has the largest digital voice and data network in the nation and the largest mobile-to-mobile community of any national wireless carrier. Cingular is the only U.S. wireless carrier to offer Rollover(SM), the wireless plan that lets customers keep their unused monthly minutes. Details of the company are available at http://www.cingular.com.
About ShopperTrak RCT Corporation
Chicago-based ShopperTrak RCT Corporation is the world`s leading provider of information and intelligence to the retail, gaming, hospitality and entertainment industries. Its products and solutions, including the Orbit shopper traffic counting system the National Retail Sales Estimate (NRSE) and other information products and software tools, give the company`s clients the tools they need to make effective business decisions. ShopperTrak operates six offices in the United States and has three international distributors. The company can be reached at 773-631-7777 or on the Internet at
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Contact:
Aaron Martin (amartin@sphillips.com)
Scott Phillips (sphillips@sphillips.com)
Phillips + Associates, Inc.
312-943-9100
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