March 15, 2005, 12:00 AM

The power of an obvious URL

After the Closeout.com name was dormant for seven years, owner Ben Neydavood resurrected it last November and in the first month got $12,000 in sales with no marketing.

Paul Demery

Managing Editor, B2B E-commerce

Intuitive URLs carry power on the web, at least if Closeout.com’s experience is any gauge. After the name was dormant for seven years, owner Ben Neydavood resurrected it last November and in the first month got $12,000 in sales with no marketing. Neydavood says 90% of the site’s traffic came from users entering the URL into their browsers, not linking from somewhere.

“As soon as the site went live we got sales; I hadn’t even told my family it was active,” Neydavood says.

He says the company is seeking a marketing manager to manage search engine and affiliate marketing initiatives.

Neydavood says he acquired the Closeout.com name in 1997 on a whim but had never used it.

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