March 11, 2005, 12:00 AM

Fossil.com shows sharpest February traffic gain among apparel/beauty sites

Fossil.com had the sharpest year-to-year gain in the number of unique visitors to apparel/beauty sites in February, growing 39% to 1.73 million from 1.43 million visitors, Nielsen/NetRatings reports. EBay had the top three sites in number of visitors.

Kurt Peters

Executive Editor

Fossil.com had the sharpest year-to-year gain in the number of unique visitors to apparel/beauty sites in February, growing 39% to 1.74 million from 1.25 million visitors, Nielsen/NetRatings reports.

Ranked by number of unique visitors, three eBay Inc. sites were the top three apparel/beauty sites. eBay Clothing, Shoes & Accessories ranked first with 8.12 million visitors, down 17% from a year ago, followed by eBay Jewelry and Watches, 4.62 million, down 14%; eBay Health & Beauty, 3.38 million (no year-to-year comparison available); VictoriasSecret.com, 3 million, up 21%; Avon, 2.8 million, up 37%; Gap, 2.1 million, up 21%; LLBean.com, 2.1 million, up 11%; Old Navy, 2.02 million, up 12%; Fossil.com; and Lands’ End, 1.7 million, up 21%.

Mary Kay led in the average time per visit, at 52 minutes, 51 seconds, followed by Lands’ End, 21 minutes, 19 seconds; Spiegel, 17 minutes, 52 seconds; Blair.com, 14 minutes, 13 seconds; Fredericks.com, 14 minutes, 7 seconds; VictoriasSecret.com, 13 minutes, 54 seconds; Zappos.com, 13 minutes, 50 seconds; eBay Clothing, Shoes & Accessories, 13 minutes, 47 seconds; Old Navy, 12 minutes, 19 seconds.

Also in February, the food-and-beverage category had the most online ad impressions in consumer goods industry advertising, according to Nielsen’s AdRelevance report.

The leading categories cited in the AdRelevance report and their number of impressions in millions:
Food and beverage, 2,047
Print publishing, 690.67
Personal care, 665.64
Apparel & Jewelry, 420.74
Home and garden, 300.74
Recreational gear, 211.96
Automotive supply, 188.59
Toy and hobby, 170.772

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