Analysis Capabilities Provide a First Line of Defense Against the Industry’s Growing Problem
SEARCH ENGINE STRATEGIES CONFERENCE, NEW YORK, March 1, 2005 – NetApplications, an industry leader in Web-based applications that measure, monitor and market Web sites for the Small to Medium Enterprise (SME), today announced that it will add click fraud reporting to its popular HitsLink Enterprise web site statistics and keyword analytics tool. The new reporting capability is designed as a first line of defense for companies conducting pay-per-click marketing campaigns such as Google’s Adwords and Yahoo’s Overture. Repeat site visitors will be monitored and analyzed and, as necessary, marketers will be alerted to suspicious activity. Once suspicious activity is identified, companies will then be able to more closely scrutinize their pay-per-click charges.
“Click Fraud has become an increasing concern to our customers,” said Dan Shapero, NetApplications Chief Operating Officer. “Providing detailed information on unusual traffic patterns is a logical extension to the already abundant reporting capabilities within our flagship product HitsLink Enterprise.”
Unlike other services or products which either charge separately for the capability or increase the price of their web site analysis tools, NetApplications has added the click fraud reporting feature at no additional charge maintaining its industry-leading business value. It is solely designed to identify possible questionable activity and not be a definitive and absolute determinant to click fraud. NetApplications’ approaches analyzing click fraud by reviewing repeat visits from uniquely identified site visitors referred by most pay-per-click programs. The analysis and reporting provides information on the number of clicks by Internet Protocol (IP) address, domain of the visitor, whether the visitor supports cookies, the number of pages per visitor, average time on site per visitor, organic versus sponsored conversion rate comparison, campaign source, search terms and more.
In addition to providing a first line of defense for the identification of fraudulent clicks, HitsLink Enterprise also offers administrators the ability to set up email alerts and notifications when possible click fraud occurs based on user defined thresholds such as number of visits and page depth.
The HitsLink Enterprise Service starts at $14.95 per monthly subscription. A free trial is available at www.HitsLink.com/trial.
Since 1999 NetApplications has been a leading source of tools and utilities for webmasters and eMarketers for small to medium enterprise (SME). The company has a complete suite of simple and affordable subscription-based applications that are designed to help users have greater success with their Web site marketing efforts. Headquartered in Aliso Viejo California, NetApplications distributes its services through over 3,000 partners and affiliates. These services may also be founded at www.netapplications.com, www.hitslink.com , www.submitter.net, www.1stwarning.com and www.toolshack.com.