February 28, 2005, 12:00 AM

Teens shop online--but they`re SO going to the store to buy

Harris Interactive reports on teens’ attitudes toward online shopping.

Teens and the Internet are much on the minds of researchers these days. While Jakob Nielsen and the Nielsen Norman Group were researching how teens interact with web site designs (see p. 58), Harris Interactive was finding out how teens shop online. Their conclusion: Teens use the web for lots of research and some buying. They don`t buy more online for a few prime reasons, the main one being that Mom and Dad won`t let them. Second, they like paying shipping about as much as adults (not very much) and third, they don`t have a way to pay. But this is a generation that is growing up on the web and so their online shopping is sure to grow as they do. Here`s some of what Harris Interactive reports in its most recent Trends & Tudes report:

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

FPO

Adrien Henni / E-Commerce

Alibaba tops e-commerce sites in Russia as well as China

AliExpress, the Alibaba site that lets international shoppers buy from Chinese merchants, leads in traffic ...

Advertisement