February 28, 2005, 12:00 AM

Teens shop online--but they`re SO going to the store to buy

Harris Interactive reports on teens’ attitudes toward online shopping.

Teens and the Internet are much on the minds of researchers these days. While Jakob Nielsen and the Nielsen Norman Group were researching how teens interact with web site designs (see p. 58), Harris Interactive was finding out how teens shop online. Their conclusion: Teens use the web for lots of research and some buying. They don`t buy more online for a few prime reasons, the main one being that Mom and Dad won`t let them. Second, they like paying shipping about as much as adults (not very much) and third, they don`t have a way to pay. But this is a generation that is growing up on the web and so their online shopping is sure to grow as they do. Here`s some of what Harris Interactive reports in its most recent Trends & Tudes report:

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Philip Rooke / E-Commerce

Global e-commerce: Big opportunities, but not in all markets

The CEO of an online retailer that’s actively marketing in 17 countries, with more to ...

FPO

James Kelly / E-Commerce

Google Shopping: What you don’t know can hurt you

Among other things, advertisers can’t see the search terms that don’t lead to their ads ...

Advertisement