February 18, 2005, 12:00 AM

High-income families represent fastest growing segment of web users

Internet users with household incomes of more than $150,000 increased 20% year-over-year to 10.3 million in January, the highest growth among all income groups, Nielsen/NetRatings reports. They’re online 76 hours a month and view 2,126 pages per month.

Internet users with household incomes of more than $150,000 increased 20% year-over-year to 10.3 million in January, the highest growth among all income groups, Nielsen/NetRatings reports.

High-income users spend the most amount of time online, 76 hours per month, and view more web pages, 2,126 per month, than any other group, Nielsen/NetRatings reports.

Nielsen/NetRatings also reports that men and women living in high income households share similarities in their preferences for travel sites. Men visited more financial sites while women were drawn more to entertainment sites.

The top web sites capturing the largest percentage of high-income men were Fidelity Investments, Sabre Travel Network, CBS MarketWatch, United Airlines and American Airlines. The top web sites drawing the highest percentage of high-income women were AOL Travel, Moviefone, AOL Living, Expedia and AOL Entertainment.

“This represents a solid opportunity for marketers,” said Heather Dougherty, senior retail analyst, Nielsen/NetRatings. “Advertisers would do well to turn to the sites they surf to most efficiently reach this high-income group.”

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jim Erickson / E-Commerce

Why Western brands should register trademarks in China—now

China doesn’t recognize trademarks registered in other countries. Companies that register first in China get ...

FPO

Asher Elran / E-Commerce

E-commerce and duplicate content: solutions to common problems

Google penalizes retail web sites that display the same content on multiple pages, or that ...

Advertisement