February 14, 2005, 12:00 AM

Shop.com adds vice president of marketing and merchant operations

E-shopping mall Shop.com has named Arthur Coleman as vice president of marketing and Frank Holsworth as vice president of merchant operations. The company says the two will help build on strong growth last year.

E-shopping mall Shop.com has named Arthur Coleman as vice president of marketing and Frank Holsworth as vice president of merchant operations.

Coleman will be responsible for product merchandising, loyalty programs, customer service, improving the consumer experience, and marketing. Coleman has experience in developing the first electronic wallet, the first on-line music retail business and developing one of the leading interactive television systems for hotels. He was most recently chief strategy officer and vice president of marketing for Polivec, a company specializing in security policy management. He also has held senior marketing and operations roles with Entrust Technologies Inc. and Sun Microsystems.

Holsworth will be responsible for products and services delivered to Shop.com merchants and the success of those merchants on the Sshop.com platform. In the 1980`s and early 1990`s, Holsworth designed and managed the development of operating systems, networking, and graphics products at Digital Research Inc. and Novell Inc. He also has held executive level management roles in marketing, sales and product development at Thinking Tools Inc., Edutech, iLogistix Corp., and Science & Technology International.

“Last year’s phenomenal success has put us in a position where we now need the depth and breadth of tested leadership experience that these two senior executives offer,” said Lee Lorenzen, CEO.

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