February 3, 2005, 12:00 AM

Sharper Image’s web sales were up 22% in ’04, while total sales grew 17%

Online sales in Sharper Image Corp.’s fiscal year 2004 which ended Jan. 31 increased 22% over the prior fiscal year, reaching $116.3 million from $95.1 million, the company reported today. Total sales were up 17% to $736.6 million from $630.1 million.

Kurt Peters

Executive Editor

 

Online sales in Sharper Image Corp.’s fiscal year 2004 which ended Jan. 31 increased 22% over the prior fiscal year, reaching $116.3 million from $95.1 million, the company reported today. Total sales were up 17% to $736.6 million from $630.1 million. The Internet accounted for 15.8% of all sales, up from 15% in the prior year.

Store sales in the year were up 14% to $433.8 million from $379.3 million. Comparable store sales were down 1%. Catalog/direct marketing sales, which includes wholesale, were up 20% to $186.5 million from $155.6 million.

In the fourth quarter, Sharper Image’s Internet sales were up 11% to $48.6 million from $43.6 million in Q4 2003. Total sales were up 7% in the quarter to $288.5 million from $270.2 million. The Internet accounted for 16.8% of all sales in the quarter, up from 16.1% in Q4 the prior year. Store sales were up 9% to $186.3 million from $171,7 million. Comparable store sales decreased 6%. Total catalog/direct marketing sales in the quarter decreased 2% to $53.6 million from last year`s $54.9 million;

In January, online sales were up 7% to $9.7 million from $9.1 million in January a year ago. Total sales decreased 4% to $45.3 million from last January`s $47.3 million. Store sales increased 4% to $26.4 million from last January`s $25.3 million. Comparable store sales decreased 9%. Catalog/direct marketing sales decreased 29% to $9.2 million from $12.9 million in January a year ago.

 

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