NEW YORK, Jan. 31 -- icrossing, the premier search engine marketing agency, debuted two new services today: Search Intelligence(TM) and Applied Search(TM).
Search Intelligence draws inferences from the wealth of data presented from keyword traffic and conversions to drive online and offline sales. Applied Search combines creative services and Search Affiliate Marketing(TM) to leverage search for promoting and protecting brands.
Director of Analytics Maura Lewis spearheads Search Intelligence, and Creative Director Erik Mednis leads the Applied Search Group.
Search Intelligence services include Competitive Search Strategies, Behavioral and Linguistic Analyses, Offline-to-Online Mapping, Site Functionality Assessment, and Redesign Analyses. All are scalable, flexible, and can be used in any combination to address clients` needs.
"There is a wealth of information available to us as search engine marketers. Our expertise in this area allows us to collect, aggregate, and analyze it in such a way as to provide our clients with knowledge, not just information," says Lewis. "Search Intelligence gives marketers critical insight into their competitors, their customers, and their prospects that they otherwise would not see."
icrossing also launched the Applied Search Group, which enables clients to build against the competitive advantage delivered by Search Intelligence and promote and protect their brands with three services:
* Audience Match(TM) begins with Search Intelligence to identify relevant search markets or high-traffic consumer interest areas. icrossing then designs and deploys targeted content against this proven interest. Audience Match reaches beyond product placement to identify and build, and achieve leadership positions in multiple marketing categories.
* Crisis Control is the creation of point-of-view content to influence public opinion through search. icrossing`s consulting and services maximize clients` visibility and relevance for `crisis` communications or PR; the exclusive service plan and methodology are supported by 24- hour/7-day availability. Clients get ahead of the curve with a customized blend of natural search engine optimization, paid search management, and other services.
* Search Affiliate Marketing(TM) is a unique affiliate marketing service that cross-promotes top brands within a natural search result environment. icrossing matches mutually interested and relevant partners to create content new content and build links that are both informative and relevant to searchers.
"Building and owning new markets, battling a sudden public relations nightmare, and using the internet to form more profitable partnerships are all critical challenges that businesses regularly face. At icrossing, we`ve developed the medium of search to a point where it can be integral to the success of these missions," says Mednis. "We have a vision. We`re looking forward. We continue to pioneer and develop the medium, and we`re building a stronger network of talent and technology to support the vision every day."
"Innovation isn`t just video search, or desktop search, or wireless search," adds icrossing CEO Jeffrey Herzog. "What really excites us is what you can do with the medium as search evolves. Search Intelligence and Applied Search exemplify that to the fullest."
icrossing, the premier search engine marketing agency, has been connecting businesses with qualified customers through the medium of search since 1998. Today, icrossing applies its experience, technology, and unparalleled client service to many of the leading brands around the world. icrossing serves its clients with Search Intelligence(TM), Natural Search Engine Optimization, Paid Search Management, Search Analytics, and Applied Search(TM). With its dedicated focus on search engine marketing, icrossing continuously pioneers new and better ways to help clients meet and surpass their goals through customized solutions.