February 1, 2005, 12:00 AM

The direction of POS technology upgrades

The LakeWest Group’s latest POS Benchmarking survey.

More technologically sophisticated customers mean more technological sophistication at retail locations. As customers understand the power of technology to enhance the shopping experience, retailers will need to respond with appropriate technology upgrades, says the 6th Annual POS Benchmarking Survey: A Retailer Perspective, from consultants LakeWest Group LLC. Retailers are particularly interested in how POS terminals create or improve the multi-channel experience. Here’s some of what LakeWest Group found in its survey of the largest specialty chains:

 

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