Partnership Enables Retailers and Manufacturers to Dramatically Improve Market Intelligence for Outsourced E-Commerce Initiatives
SCOTTSDALE, Ariz. & OREM, Utah--Vcommerce Corporation announced today that it has entered into a partnership with Omniture, the largest provider of on-demand web analytics. The agreement will seamlessly integrate Omniture`s SiteCatalyst(TM), a powerful yet easy-to-use online analytics solution, into Vcommerce`s on-demand solutions for managing direct-to-consumer transactions. Vcommerce will market and resell the SiteCatalyst solution to their customer base.
The integration of Vcommerce`s solution and Omniture`s award-winning SiteCatalyst will deliver deep functionality, flexibility and ease-of-use, putting the power of real-time, comprehensive marketing intelligence in the hands of Vcommerce`s clients. The integrated solution will enable clients to identify and track precise factors that affect business success. Clients can receive accurate and detailed analysis of customer activity, understand the flow of pages viewed by a visitor and associated sales, and reveal hidden behavior patterns in order to better, measure, manage and optimize their online strategies.
The configurable analytics solution will be a fully-integrated optional component of the Vcommerce offering. This relationship allows clients to simply check a box to add functionality to their Vcommerce solutions. In this instance, companies can select Omniture`s online analytics to enable them to tackle such critical issues as shopping cart abandonment and understanding customer lifetime value. Clients can see immediate results - such as reduced abandonment rates - from their Web site modifications.
"Our partnership with Omniture is a highlight of our new community of partners, focused on helping our clients deliver superior end-customer experiences to improve sales," said Vcommerce CEO Dan Clarke. "Omniture`s industry solution provides unparalleled value to our clients, enabling them to evolve their e-commerce sites into highly-personalized profit centers."
"Omniture delivers a tremendous range of benefits for our clients," said Vcommerce President and CTO Dan Kennedy. "By linking the market intelligence they provide into our powerful commerce platform, clients can drive site personalization, direct marketing campaigns, highly-targeted merchandising, and segment-based pricing."
Vcommerce`s solutions enable companies to capture, source and manage orders from such direct-to-consumer channels as online, kiosk and phone sales. The solutions are available "on-demand" - companies can choose to outsource some or all of their commerce-chain functions, or use Vcommerce`s tools to manage their initiatives internally.
Omniture`s SiteCatalyst analytics solution provides both real-time and historical, in-depth, actionable analysis and reporting to measure the effectiveness of online marketing initiatives and drive increased revenue from online business. While it is more powerful than any competing solution, it is also easier to use. Anyone in the enterprise - regardless of technological skill or experience - can intuitively identify, analyze and monitor the factors that most influence online business success.
"Omniture shares Vcommerce`s vision of an ecosystem of industry partnerships, and in our case that means delivering a universe of deeply integrated marketing tools," said Josh James, CEO and co-founder of Omniture. "By focusing on each company`s unique core competencies, Omniture and Vcommerce can together deliver one of the most comprehensive, fully-integrated, direct-to-consumer solutions on the market."
For additional information regarding Vcommerce and its solutions, please contact Vcommerce at 480-922-9922 or visit www.vcommerce.com.
VantageCommerce(TM) is latest version of Vcommerce`s hosted solution for multi-channel direct-to-consumer initiatives, such as Web stores, in-store kiosks, printed catalogs, phone-order entry. The solution couples outsourced services with robust Web-based tools that provide visibility and control throughout the commerce chain, from order capture to fulfillment to reverse logistics. Vcommerce`s solutions are designed to help companies improve on their commerce chain systems and "keep what works, fix what`s broken and take it all to a new level(SM)." VantageCommerce is based on the company`s Vantage Commerce Platform technology, which has been processing transactions for over five years.
Vcommerce is the leading provider of solutions for direct-to-consumer transactions. Vcommerce provides proven solutions to capture, source and manage orders, so retailers and manufacturers can dramatically minimize risks, increase efficiencies and reduce costs associated with multi-channel retail initiatives. Vcommerce makes it as easy as possible to do business in multiple channels, such as e-commerce, phone order entry, kiosks or catalogs. Clients control the way they operate their multi-channel businesses - they can choose to outsource some or all of their commerce chain functions, or use Vcommerce`s robust, Web-based tools to manage the process themselves. The company`s growing client base includes Gateway, Overstock.com and GE. A privately held company, Vcommerce is headquartered in Scottsdale, AZ.
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, ASP based, online analytics provider by revenue, and Omniture`s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company`s Web site that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.