Aliso Viejo, CA-based Buy.com announced today that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its common stock. The company says it has not determined the number of shares to be offered or the price.
It will be second time that Buy.com has been a public company. CEO Scott A. Blum started the company in 1997, took it public in 2000, then bought it back at a fraction of the public offering price in 2001 after investors bailed out of dot-com companies. He has been operating it as a private venture since then, broadening its product line in the consumer technology and entertainment categories and undertaking innovative marketing initiatives, such as buying the Metails social network to use as a way to market Buy.com. Buy.com has 2 million products for sale.
RBC Capital Markets Corp., Thomas Weisel Partners LLC and Pacific Crest Securities Inc. will act as managing underwriters of the proposed offering.