January 18, 2005, 12:00 AM

Borders Implements StorePerform Workbench at Stores Nationwide

Kurt Peters

Senior Executive Editor

Leading Retailer of Books, Movies and Music Deploys StorePerform to Sharpen Focus on Store Performance Management

DENVER, Jan. 17 -- StorePerform(TM) Technologies, Inc., the leader in store performance management software, today announced that Borders, Inc., a division of Borders Group, Inc. has deployed StorePerform Workbench in all of its more than 460 Borders stores in the U.S. to help ensure consistent in-store execution of critical chain-wide marketing, merchandising and operations initiatives. StorePerform Workbench provides process management and visibility across all domestic Borders stores, encompassing each of the retailer`s store-level departments.

"StorePerform Workbench helps us make sure that critical initiatives are executed consistently across all of our domestic Borders stores, ultimately increasing our visibility into which programs and strategies are working and which are not," said Bill Edwards, director of store operations for Borders. "In an increasingly competitive retail sector, rapidly identifying and removing any roadblocks that have the potential to impact consistent delivery of customers` in-store experience is a critical capability."

Borders is the latest of a growing number of prominent retailers that have recognized operational technology for management of store performance as a competitive priority, joining the ranks of leading retailers such as Albertsons, Best Buy, and Lowe`s. Inconsistent in-store execution is a top pressure impacting most retailers today, according to AberdeenGroup`s recent study, "The Empowered Store Benchmark Report." The report demonstrates that in order to improve the customer`s in-store experience, retailers must take steps to insure precise execution of their corporate vision. This is the only way they can deliver on their implicit brand promise.

"Borders has always been known for innovation and a commitment to serving the customer," said Srikant Vasan, president and CEO, StorePerform Technologies. "Borders` adoption of StorePerform Workbench supports this exceptional track record and increases the likelihood that future chain-wide initiatives, even across categories and functional areas, are measurable, manageable and successful."

The StorePerform Workbench is an easily-configured, web-based application that improves retailers` ability to design, execute, and monitor processes and programs that are executed in stores. With StorePerform Workbench, retailers can manage and balance the workload sent to stores, manage the work within stores, monitor store compliance, and rapidly collect and analyze store feedback.

About StorePerform
StorePerform(TM) is the leader in store performance management software that bridges the gap between retailers` sales strategy and program execution. The StorePerform Workbench(TM), the Company`s flagship product, is the only software that provides real-time visibility into processes across the retail chain, personalized task management, and closed-loop reporting and feedback. StorePerform`s proven technology is used by Sears, Best Buy, Lowe`s, Albertsons, Borders and other top retailers to quickly maximize sales opportunities and drive down operational costs by improving on-time program execution and increasing people productivity. StorePerform is privately owned with headquarters in Denver, Colorado. For more information, please visit www.storeperform.com or call 877-773-PRFM.

About Borders Group
Borders Group Inc. is a leading global retailer of books, music and movies with annual revenues of $3.7 billion. Headquartered in Ann Arbor, Mich., the company employs approximately 32,000 people worldwide. Borders Group operates over 460 Borders superstores and approximately 700 Waldenbooks stores throughout the U.S. In addition, the company operates 41 Borders superstores outside the U.S., as well as 36 Books etc. stores located throughout Great Britain. Borders Group recently acquired Paperchase Products Limited, a leading stationery retailer in the U.K. with 65 locations. Teamed with Amazon.com, online shopping is available through Borders.com (www.borders.com) and Waldenbooks.com (www.waldenbooks.com). More detailed information on the company is available at www.bordersgroupinc.com. Information regarding Borders store locations, in-store events and title reservation is available through www.bordersstores.com.

CONTACT:
Christine C.N. Wright
Nate Hermes
+1-415-512-0770
pr@storeperform.com

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