January 14, 2005, 12:00 AM

Tesco improves promotions planning through WWRE, executive says

With more than 80 of its suppliers participating in an Internet-based collaboration service offered by the WorldWide Retail Exchange, UK-based grocer Tesco plc is improving its promotion-planning process, the retailer says.

Kurt Peters

Executive Editor

With more than 80 of its food suppliers participating in the Internet-based WorldShare planning collaboration service offered by the WorldWide Retail Exchange, UK-based grocer Tesco plc is improving its promotion-planning process, says Stuart Blackery, Tesco’s commercial b2b manager.

“Our partnership with the WWRE enabled Tesco to develop an improved promotions planning process," he said. "We are communicating more efficiently with our trading partners and finding our overall management of promotional planning activities to be much better and simpler.”

Walgreen Co. is reporting improved operations through the WWRE’s data synchronization program, which gets retailers and their suppliers using the same product definitions, a step that increases accuracy of information in business documents and product catalogs.

“We can see benefit from the progress made with data synchronization in 2004,” said Walgreen senior vice president John Gleeson. “The WWRE has changed with the involvement of hundreds of our suppliers and enhanced data quality has resulted from less reliance on multiple handovers from unknown sources.”

2004 has been the year of implementation-20 WWRE retailer members have engaged WorldSYNC Data Exchange in North America, Europe and Asia with 100+ enrolled suppliers. The WWRE has also met the standards and certification criteria to become fully operational with the GS1 Global Registry.

The WWRE says it now operates with 35 member retailers and more than 200 member manufacturers.

 

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