Much More Than Product Training, the University Will Teach Both Customers and Non-Customers the Science of Web Marketing Optimization
SAN DIEGO, CA (January 11, 2004) -- WebSideStory, Inc. (Nasdaq: WSSI) (www.websidestory.com), a leading provider of on-demand Web analytics, today announced the formation of the industry’s first education center to help online marketers learn the science of digital marketing optimization. The new center, called the Digital Marketing University, is designed for marketers of every skill level and will cover a wide range of material, from introductory courses about web analytics to advanced courses in search engine marketing and visitor segmentation. The university (www.websidestory.com/dmu/) will debut this spring for customers, before expanding to include non-customers later in the year. Customer sign-ups begin next week. The center will be based in San Diego and will provide quarterly classes given by subject matter experts, including both company employees and high-profile guest lecturers, such as Bryan Eisenberg, co-founder of Future Now, Inc., a New York City marketing firm, and a recognized expert on online conversion rates. In Q4 2005, the company will launch a Web-based training initiative for remote attendees.
“The Digital Marketing University is a significant development within our industry,” said Pelin Wood, WebSideStory’s new vice president of product marketing. “For the first time, a vendor is going beyond pure product training to help marketers truly understand the nuts and bolts of effective Web marketing optimization. This is about empowering a new generation of marketers with the skills it takes to succeed online.”
Wood, who was hired to spearhead the new initiative, has more than 10 years of enterprise software marketing experience. Previously, she was vice president of marketing for Inasoft, an enterprise software startup, where she oversaw all corporate marketing, product marketing and product management. Prior to that, she was director of product marketing for Peregrine Systems, where she successfully launched new product lines achieving revenues in excess of $100 million. Wood holds an MBA, Master of Engineering and Bachelor of Science degrees from Cornell University.
The first classes of the Digital Marketing University will begin April 28-29, 2005, at the company’s bi-annual user forum. Initial classes will include introductory courses for Web analytics and digital marketing, as well as in-depth training on WebSideStory’s flagship analytics service, HBX. Future classes will include all forms of digital marketing, covering topics ranging from how to get the most of your paid keyword campaigns, to becoming an expert in increasing site conversion rates.
“WebSideStory’s Digital Marketing University is a great initiative because it helps marketers help themselves,” Eisenberg said. “The Internet is no longer in its infancy stage and interactive marketing has proven to be one of the best ways to acquire and convert new customers. To be effective, marketers must know online best practices.”
WebSideStory’s Digital Marketing University
What: A new center that goes beyond pure product training to teach customers and non-customers the science of Web marketing optimization
When: Debuting April 28-29, 2005, at WebSideStory’s bi-annual customer user forum
Where: The center will be based in WebSideStory’s San Diego headquarters
How to Sign Up: Customers can enroll for courses beginning next week by visiting www.websidestory.com/dmu/. Others may enroll beginning in May
HBX is an award-winning, on-demand analysis and reporting service that delivers real-time information about online visitor and customer behavior. More than 600 enterprises use HBX to improve the performance of their online business initiatives in e-commerce, entertainment, publishing, financial services, travel and more. For more information, please visit http://www.hbxondemand.com or call 888-844-8269.
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s limited experience in an emerging market with unproven business and technology models; WebSideStory’s reliance on its Web analytics services for the majority of its revenue; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s prospectus dated September 27, 2004. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
WebSideStory is a leading provider of on-demand Web analytics services. WebSideStory`s services collect data from Web browsers, process that data and deliver reports of online behavior to our customers on demand. More than 600 enterprises currently use WebSideStory`s services to understand how Internet users respond to Web site design and content, online marketing campaigns and e-commerce offerings. As a result, WebSideStory`s customers can make more effective marketing decisions and improve the merchandising, sales, support and design of their Web sites. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: email@example.com. Web site: www.WebSideStory.com. HBX is a trademark and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
The information in these press releases should not be deemed accurate or current except as of the date of the particular press release or posting. WebSideStory has no intention of updating and specifically disclaims any duty to update the information in its press releases. These press releases may contain forward-looking statements. Actual results could vary dramatically as a result of known and unknown risks and uncertainties.