Marketers Who Lost Seats at Executive Table May Get Them Back Using ROI trax™
Suttons Bay, MI-(January 13, 2005) -- Search Engine Optimization and Marketing Firm, Oneupweb, today announced its launch of ROI trax™ Version 4, the newest version of a proprietary conversion analytics tool designed for marketers by marketers.
“ROI trax™ gives marketers the ability to make instant, strategic decisions-decisions that assure success in the marketplace,” said Oneupweb President, Lisa Wehr. Oneupweb is so confident marketers will find great value in ROI trax™ they are offering a free hands-on demo.
Aside from sophisticated metrics used to track the keywords and campaigns that drive conversions and sales, it’s the accountability factor that makes ROI trax™ so appealing, and accountability is serious business. The Chief Marketing Officer (CMO) Council, in its study of marketing performance measurement, recently said that since the dot.com bust, marketing departments are having a tough time proving their worth to those seated at the executive table.
The Council also revealed that fewer than 20 percent of marketing executives surveyed said their companies used “comprehensive and meaningful metrics to measure the effectiveness of their marketing efforts,” and that more than 80 percent “were dissatisfied with their ability to measure marketing ROI.”
With Oneupweb’s ROI trax™, marketers can easily navigate, interpret and share essential information without having to wade through complex charts or server log files. By opening a simple dashboard, marketers have access to reports that clearly reveal natural and paid search campaign statistics, banner ads and email blasts as well as offline marketing efforts such as print ads.
“As a business-to-business company with a complex sales cycle, knowing which online marketing efforts bring in revenue can be a real challenge. ROI Trax enables us to track our customers from their initial visit to our site and through the offline sales process. We can also track specific campaigns, including pay-per-click ads, press releases, and organic search engine optimization. ROI Trax provides actionable information that helps us better address potential client needs and make informed marketing decisions,” said Laura Carter, Director of Corporate Web Services at Maritz.
Focusing time and talent on campaigns that provide the highest return helps marketers gain respect and support from the executive table. “Our clients can use ROI trax™ to illustrate the value of online marketing.
"One quick look at the charts and our clients’ managers know they are bringing in sales and continuously improving. That alone makes ROI trax™ valuable,” said Lisa Wehr.
Continuous improvement-that’s part of the reason Oneupweb originally designed its analytics tool. “In the beginning, our company ran into many of the same problems our clients were having,” said Lisa Wehr. “We knew our search engine optimization efforts were helping our clients, but we needed data-not only to substantiate our results, but to allow us to make changes that would benefit our clients as the market changed.”
Oneupweb is an award-winning, industry leader of world-class search engine optimization and marketing services including management for many of today’s leading companies. Oneupweb specializes in tailoring custom strategies that include natural search engine optimization, paid inclusion, pay-per-click and conversion tracking designed to deliver superior return on investment. Clients include Unisys, Equifax, Motorola, Maritz, Kimberly-Clark, JC Whitney and many others. Since 1996, Oneupweb has pioneered groundbreaking services backed by new technology created to maximize client visibility and customer acquisition within the world’s top search engines. Named to BtoB Magazine’s “Who’s Who 2004” list for search and voted the “Top Search Engine Marketing Firm” by ClickZ in 2003, Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.271.8700 or visit oneupweb.com.
Director of Marketing & PR | oneupweb
231.271.8700 x116 phone