Helping to address one of the biggest challenges facing private-label apparel retailers -- deciding which trim to place on garments -- a new web site, Next Trim LLC’s NextTrim.com, lets them see what trim competitors are using as well as what vendors are offering.
The site is designed to help retailers order trim, including labels and hanging tags, later in the production cycle to better coincide with customer demand, says Jonathan Markiles, founder and CEO.
“Trim has been an overlooked piece of the supply chain, but a source of a lot of problems because of changing customer demand,” he says.
NextTrim displays trim being used by more than 20 retailers, including Gap Inc. and Abercrombie & Fitch. NextTrim purchases garments from these retailers, photographs the trim and displays it on the web. It also displays trim from about 500 brands made available by manufacturers. The site doesn’t process purchasing transactions, but provides information on how to contact manufacturers.
NextTrim’s goal is to give retailers a real-time view into what’s available and what’s selling in the market, allowing them to postpone decisions on acquiring trim until later in the production cycle, Markiles says. “We want to help retailers make sure their products are differentiated from their competition’s,” he says.
Next Trim charges users fees ranging from $500 to $2,000 per year, depending on their size and type of operation.