Using StoreFront, Impromptu Gourmet™ online customers enjoy expanded offerings - both in dining and shopping
Kansas City, KS (January 12, 2005) – The Impromptu Gourmet™ catalog has expanded its gourmet food service and online store using LaGarde’s® StoreFront® (www.StoreFront.net) e-commerce platform.
Impromptu Gourmet™ delivers a complete gourmet dining experience.. a three-course gourmet meal, a CD of specially selected dinner music, and a “Hints for Artful and Easy Entertaining” brochure that offers suggestions for chef-style food presentation. Orders are shipped direct and arrive in an elegant gift box. The Impromptu Gourmet™ growth strategy called for a major expansion of the product line to include items such as Veal Osso Buco, Rack of Lamb, Honey Orange Duck Breast, Crab Stuffed Halibut, Butternut Squash Ravioli, Lobster Bisque and Tiramisu.
The StoreFront e-business platform was chosen primarily for its open .NET architecture and LaGarde’s ability to customize the platform to meet the expanding needs of the Impromptu Gourmet™ brand and its customers.
“The re-launch of our Web store was an important step in our comprehensive expansion campaign,” said Glenn Bader, Director of E-Commerce and Emerging Channels for Impromptu Gourmet™. “With StoreFront, we have been able to design and implement customized functions to support our overall merchandising program. The new online store offers expanded gourmet dining product offerings, supports mail-order-catalog functions such as key codes and promotions, and integrates with back-end systems to synchronize inventory and manage our product catalog in real-time.”
LaGarde provided development and integration services working in conjunction with in-house development staff.
“LaGarde translated our design into a site that brings the brand differentiation we wanted, supports our selling methods, and delivers a positive buying experience to our customers,” said Bader. “LaGarde and the StoreFront solution offered the features we were looking for.”
Impromptu Gourmet™ (www.impromptugourmet.com) offers discriminating shoppers an in-home gourmet dining experience. Customers may order ala carte and combine favorite entrées, side dishes, soups and desserts, or they may purchase a complete, chef-designed, three-course gourmet meal. And the innovative gift plans allow shoppers to send gourmet meals to someone special each month.
About LaGarde®: Founded in 1996, LaGarde is a leading global provider of e-business solutions. LaGarde’s StoreFront software products and services offer robust, feature-rich solutions to develop and maintain e-business sites that deliver high-end functionality at an affordable price point. LaGarde offers advanced e-business solutions, easy shopping cart services, e-commerce software for developers, and enterprise e-commerce solutions for high volume sellers. StoreFront powers nearly 50,000 Web stores in over 70 countries around the world. For more information, visit www.StoreFront.net or call 800-943-5823.
About Impromptu Gourmet™
Impromptu Gourmet™ products are exclusively by Schwan’s Home Service Inc. Schwan’s Home Service Inc., a unit of the The Schwan Food Company, serves more than 5 million families in all 48 contiguous states with home delivery of its fine frozen-foods since 1952. The Schwan Food Company is the largest branded frozen-food company in the United States, employing 24,000 people. Headquartered in Marshall, Minnesota, it is a privately held manufacturer and marketer of fine frozen foods through home delivery, retail grocery, and foodservice channels. For more information, visit: www.impromptugourmet.com
Roxanne Petter, Media Relations
LaGarde, StoreFront and StoreFront Now are either registered trademarks or trademarks of LaGarde Incorporated in the United States and/or other countries. Schwan’s Home Service, Impromptu Gourmet and The Schwan Food Company are registered trademarks of The Schwan Food Company. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.