Industry veterans positioned to lead expansion initiative for Accucast e-mail marketing
ATLANTA, Ga. - January 5, 2004 - Socketware, Inc., makers of Accucast solutions for e-mail marketing, has appointed and promoted several key executives in a strategic move that allows the company to facilitate growth of its Accucast products and services. Socketware welcomes:
Dan Roy, Chief Technology Officer - Dan brings to Socketware more than 16 years of diverse IT experience in the travel, consulting, banking and manufacturing industries. He has served as Director of the Atlanta Engineering Center with GetThere, a Sabre Company and Director of delta.com at Delta Technology. Dan`s history of building strong relationships between IT and business groups at Fortune 500 companies gives Socketware clients a leading edge in bridging the gap between marketing and IT departments.
Kara Trivunovic, Strategic Services Account Executive - Kara joined Socketware`s Strategic Services team following its launch in November 2004, and is responsible for managing all client relationships for the department. Kara joins Socketware from IndeCorp, a current Socketware client that is the parent company of several hotel and resort corporations. As a former e-mail marketing manager and user of Accucast products and services, Kara has the knowledge to ensure each Strategic Services client receives maximum return on investment for their campaigns by following e-mail marketing best practices.
Socketware also announced the promotion of Tricia Robinson to Chief Marketing Officer. Tricia is responsible for steering the direction and growth of the company`s client base through sales, marketing communications, and strategic services. She is the driving force behind Accucast Advisor Services, which helps clients obtain some of the highest deliverability rates in the business.
John Karnes, former CTO, now serves as Chief Operations Officer, where he will continue to manage all client implementations, client services, and deliverability services.
"We have secured the e-mail industry`s top talent in a move that empowers our clients to create attractive, deliverable, and profitable e-mail marketing campaigns using our leading-edge software and expertise," said Michael Pridemore, CEO with Socketware.
Socketware, Inc. is the maker of Accucast e-mail marketing products and services. Accucast is a powerful e-mail marketing solution that facilitates the delivery of e-mail marketing campaigns that get extraordinary results. With Accucast, companies and agencies can launch permission-based e-mail campaigns that generate high response rates, boost revenue and foster strong customer relationships. Accucast`s sophisticated tracking and reporting features enable marketers to analyze results in real time to determine the effectiveness of their campaigns. Accucast technology powers the e-mail marketing of companies such as ACE Hardware, Delta Air Lines, CNET, Regions Financial Corporation, and Travelocity.
Socketware is privately held and headquartered in Atlanta, Georgia, USA. Socketware champions ethical privacy practices and is a member of the TRUSTe Privacy Program. For more information, please visit www.socketware.com.
Marketing Communications Manager
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