January 7, 2005, 12:00 AM

eBay maintains lead over other sites in unique audience and time per person

Among online shopping destinations, eBay remained No. 1 in unique audience and time spent per person during the week ending Dec. 26, says Nielsen/NetRatings. Unique audience totaled 16 million and time per person averaged 40 minutes and 6 seconds.

Kurt Peters

Executive Editor

 

Among online shopping destinations, eBay.com remained No. 1 by a wide margin in unique audience and time spent per person on the site during the week ending Dec. 26, according to Nielsen/NetRatings. Unique audience totaled 16.11 million visitors and time per person averaged 40 minutes and 6 seconds, Nielsen says.

Amazon.com placed second in unique audience, with 8.91 million; followed by Wal-Mart Stores, 4.81 million; Yahoo Shopping, 3.26 million; BestBuy.com, 3.08 million; Target, 3.03 million; Dell, 2.98 million; Shopping.com Network, 2.60 million; Expedia, 2.31 million; and Overstock.com, 2.25 million.

In time per person, Dell placed second with 11 minutes and 5 seconds; followed by Overstock.com, 9 minutes, 52 seconds; Amazon.com, 9 minutes, 31 seconds; BestBuy.com, 8 minutes, 18 seconds; Wal-Mart Stores, 7 minutes, 41 seconds; Target, 6 minutes, 35 seconds; Yahoo Shopping, 3 minutes, 37 seconds; and Shopping.com Network, 2 minutes, 35 seconds.

The Top 10 consumer goods advertisers and the number of impressions for each during the same week were:
Altria Group 148.85 million
Nestle USA Inc., 142.35 million
Shutterfly.com 68.42 million
State of Florida 53.23 million
Emmis Communications 42.05 million
The New York Times Co. 41.41 million
L.L. Bean Inc. 32.18 million
Campbell Soup Co., 32.09 million
Blue Nile Inc. 28.44 million
Black & Decker Corp. 27.33 million

 

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