January 6, 2005, 12:00 AM

Toysrus.com sales slip 3.3% during holiday shopping

Sales at Toysrus.com in 2004’s fourth quarter decreased 3.3% to $176 million from $182 million last year, partially attributable to a modified free shipping offer. The change is expected to be favorable to the financial performance of the division.

Kurt Peters

Executive Editor

 

Sales at Toysrus.com in 2004’s fourth quarter decreased 3.3% to $176 million from $182 million last year, parent Toys R Us Inc. reported today. The company says the sales decline was partially attributable to a decision to modify free shipping policies. That decision is expected to be favorable to the financial performance of the division, the company says.

Companywide sales decreased 0.9% to $4.29 billion for the nine weeks ended Jan. 1, 2005 compared to $4.33 billion for the nine weeks ended Jan. 3, 2004.

Comparable U.S. toy store sales for the nine weeks decreased by 2.2% compared to last year. Comparable store sales for the U.S. toy stores are down 3.7% year-to-date. International comparable store sales, on a local currency basis, decreased 0.7% for the 2004 holiday season. International comparable store sales are up less than 1% in local currencies for the year to date.

Year-to-date Toysrus.com sales decreased 2.8% to $346 million from $356 million in the comparable 48-week period a year-ago. Toysrus.com 2004 results for the 9 weeks and 48-week period include sales of Toysrus.com-Canada while 2003 results for the 48-week period include sales of Toysrus.com-Japan. Excluding these amounts, sales for the nine weeks down 4% and sales for the 48-week period were up 1.6%.

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement