TORONTO-January 5, 2005 - Cube Route, a provider of on demand logistics services, today announced that Reliable Food Supplies is using its on-demand logistics service. The subscription-based Cube Route Visibility service provides Reliable Foods dispatchers with real-time visibility into the status of deliveries being made by vehicles in the company’s fleet.
“Before Cube Route, reports on any exceptions, changes or problems in the daily delivery schedule would only be available to us the following day. As a result, the majority of issues remained unresolved,” said Tony Priaulx, I.T. Manager with Reliable Foods. “Cube Route provides an affordable and effective way for us to stay on top of our delivery operations. Our dispatchers simply log in to the Web-based service at any time of the day to see the status of all deliveries in real time. Best of all, we got the results we were looking for without any financial risk as there were no upfront costs to implement the service.”
The logistics application that Reliable Foods had been using on and off for ten years was too expensive to maintain, and the reports were too difficult to run and complicated to decipher. While the cartridge-based computer processors mounted in some of its refrigerated trucks were useful for tracking vehicle RPMs and speed levels, they did not provide the ‘at a glance’ information required to quickly identify delivery trouble spots in real time. As a result, Reliable Foods was unable to effectively monitor and keep abreast of the day-to-day delivery activities and any exceptions that are central to its business.
In addition to providing an effective way to track daily deliveries, the Cube Route service also enabled dispatchers to monitor pickup orders scheduled into each driver’s daily delivery route. After seeing the positive results achieved through real time visibility into their delivery operations, Reliable Foods made the decision to roll out the service fleet-wide.
“Companies like Reliable Foods are realizing the tremendous benefits that can be achieved through visibility into their delivery operations,” said Jeff Murphy, VP of Operations at Cube Route. “Reliable Foods can optimize its costs across the organization while improving its customer service.”
The Cube Route Visibility service being used by Reliable Foods tracks vehicles using any wireless to Web device including cell phones, GPS phones, handheld PDAs or customer field tracking units. Reliable Foods drivers were already using Java-based mobile phones, so switching to Cube Route was a seamless process. The Visibility service captures a variety of data in real-time, including: mileage; productivity tracking; timecards; exception handling; temperature; and signatures. This eliminates the need to re-engineer existing processes and incur additional capital costs. The Visibility service also provides a variety of reporting tools that are used to present tracked data in an easy to understand manner.
About Cube Route
Cube Route facilitates the deployment and management of the delivery process for transportation and field service organizations for maximum operational efficiency. Cube Route is a managed logistics service that enables businesses to dramatically reduce delivery costs and improve service. Cube Route’s integrated and comprehensive web solutions combine sophisticated routing, tracking and planning functionality to optimize routes as well as track and monitor delivery fleets in real-time – at the lowest possible cost. For additional information on Cube Route and how its on demand logistics service and platform can impact your organization, visit www.cuberoute.com or call 1-877-227-6883.
About Reliable Food Supplies
Reliable Food Supplies is well established in the foodservice industry, with a large warehouse, including storage space for both frozen and refrigerated products at its disposal. The 50-year old company has a fleet of refrigerated trucks that it uses to deliver a variety of more than 4,500 unique food items, ranging from fresh dairy products and meat to frozen vegetables, to its customers. For more information, visit www.reliablefoods.com.