January 3, 2005, 12:00 AM

Why customers avoid e-mail newsletters

Privacy promises aren’t always enough to earn the confidence of consumers: 78% say they don’t always believe e-mail marketers’ privacy statements.

Why consumers avoid e-mail newsletters

Even retailers who make privacy policies prominent experience good customers who won’t sign up for an e-mail newsletter or sale alerts and the explanation is not so hard to find: The web has jaded consumers, 78% of whom do not always believe companies’ e-mail privacy statements.

In addition, reports ReleMail, a Cody, Wyo., e-mail monitoring and certification service that commissioned a survey on e-mail attitudes, 87% say they believe that if they subscribe to an e-mail newsletter they will be spammed as a result, even though previous research has shown that not to be the case.

“These data point out that people are increasingly skeptical of self-published e-mail privacy policies,” ReleMail founder Mike Adams says. l

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