January 3, 2005, 12:00 AM

Why customers avoid e-mail newsletters

Privacy promises aren’t always enough to earn the confidence of consumers: 78% say they don’t always believe e-mail marketers’ privacy statements.

Internet Retailer

Why consumers avoid e-mail newsletters

Even retailers who make privacy policies prominent experience good customers who won’t sign up for an e-mail newsletter or sale alerts and the explanation is not so hard to find: The web has jaded consumers, 78% of whom do not always believe companies’ e-mail privacy statements.

In addition, reports ReleMail, a Cody, Wyo., e-mail monitoring and certification service that commissioned a survey on e-mail attitudes, 87% say they believe that if they subscribe to an e-mail newsletter they will be spammed as a result, even though previous research has shown that not to be the case.

“These data point out that people are increasingly skeptical of self-published e-mail privacy policies,” ReleMail founder Mike Adams says. l

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement