--Soffront CRM Chosen over Well-Known Competitors for Out-of-the-Box Automation, Flexibility, and Price--
Fremont, California, December 20, 2004 -- Soffront Software, Inc. (www.soffront.com), a leading supplier of end-to-end CRM solutions specifically designed for the mid-market, today announced that Blimpie International, Inc. has purchased and deployed Soffront CRM to improve sales force automation (SFA) and customer service. Blimpie (www.blimpie.com) is a global restaurant franchiser, best known for submarine sandwiches and salads.
Prior to selecting Soffront, Blimpie used spreadsheets to qualify and track prospective franchise candidates-a workload intensive process. Blimpie also did not have a central repository to track and handle all customer and employee issues. Because Blimpie is experiencing tremendous growth, the company needed a way to automate its current manual processes, which were time consuming and inefficient.
“Blimpie chose Soffront CRM above other competitors because of Soffront’s out-of-the-box automation and flexibility,” explained Eli Yaron, Blimpie’s acting CTO, software consultant, and implementation expert. “Soffront’s feature-rich functionality and ease of customization has allowed Blimpie to experience rapid deployment and rapid results.”
“Compared with other Windows-based solutions, Soffront offers a stronger product, with more process automation, better workflow processes, and a high degree of flexibility. It is extremely easy and fast to customize the Soffront software to match our workflow, compared with other solutions that require a support staff to spend days, weeks, or months in custom programming,” Yaron continued. “Additionally, Soffront’s licensing scheme is a huge cost savings to us. Most software companies license their product per end user, compared with Soffront, who licenses their software per concurrent user.”
With headquarters in Atlanta, Georgia, Blimpie International, Inc. is a global franchiser of several branded quick-service concepts. The Blimpie brand has grown to approximately 1,700 franchised restaurants across the U.S. and 13 foreign countries. Blimpie International, Inc. was founded in 1964 in Hoboken, New Jersey.
About Soffront Software
Soffront Software Inc. has the experience, technology, and focus for mid market companies seeking a CRM software solution. A pioneer in the CRM market since 1992, Soffront offers end-to-end, fully integrated CRM solutions. With more than 500 CRM installations worldwide, Soffront’s installed base includes Fortune 500 companies, mid-sized businesses, federal agencies and local/state governments. Soffront is privately held, debt-free, and profitable since 1995.
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For more information or for executive comment, contact:
Alison Golan, Golan Public Relations