SAN ANTONIO, TX, and RICHARDSON, TX – Harte-Hanks, Inc. (NYSE:HHS), a direct and targeted marketing company, has acquired Postfuture®, a leading e-mail service provider. The acquisition will allow Harte-Hanks to integrate Postfuture`s e-mail marketing technology and services into the comprehensive direct marketing offerings for consumer and business-to-business marketing customers of Harte-Hanks.
Financial terms are not disclosed. The acquisition is effective immediately.
"We felt the timing was right to deepen our core competencies in the e-mail space," said Richard Hochhauser, president and chief executive officer, Harte-Hanks. "The acquisition of Postfuture offers many new opportunities to integrate e-mail more fully into true multichannel programs throughout our entire organization. We see this as another way to better meet our clients` needs and to strengthen our leadership position in the direct marketing field."
Postfuture offers an enterprise technology platform that automates campaign and transactional e-mail delivery with secure print-at-home incentives, surveys and data management solutions. Its technology solutions typically integrate remotely with corporate databases to enable relationship e-marketing solutions for mid-size and large distributed enterprises. The company distinguishes itself from other e-mail marketing, e-CRM [customer relationship management] and e-mail application service provider offerings by delivering an enterprise-wide technology platform that links centrally managed customer databases with locally managed marketing programs.
Harte-Hanks expects to integrate Postfuture`s technology and professional services group into several key strategic areas of the company, while committing to continue offering, developing and supporting Postfuture`s various e-marketing platform products. Among the immediate integration opportunities by way of the acquisition:
• Extend the Allink on Demand brand-compliant marketing portal to incorporate e-mail marketing options seamlessly for local marketing by dealers and sellers
• Deliver triggered customer messaging based on customer behavior for financial and retail clients via transaction-focused Allink® database applications
• Enable Harte-Hanks clients to access customer preferences, and then create and execute e-marketing campaigns from their desktops using Postfuture`s enterprise-class, campaign management suite, Postpublisher
• Integrate the Postpublisher platform to deliver e-marketing messages using the Harte-Hanks CI Technology Database, specifically its Technology E-mail Database
Since the late 1990s, Harte-Hanks has served its clients using a network of e-mail marketing partnerships with various e-marketing companies.
"The Postfuture acquisition adds to our already comprehensive direct marketing solutions and furthers our ability to meet our clients’ needs seamlessly," Hochhauser said.
"Our focus will continue to be permission-based, customer focused marketing," said Richard Merrick, president and chief executive officer, Postfuture, who will now serve as managing director, direct marketing, in Harte-Hanks. "This acquisition strengthens our leadership position in the e-mail channel by adding a new vision, expanded sales reach and depth of resources we`ve not enjoyed before."
Statements in this release concerning the Company’s business outlook or future financial performance and other statements that are not historical facts are “forward looking statements” as the term is defined under applicable Federal Securities Laws. Forward-looking statements are subject to risks, uncertainties, and other factors that could cause actual results to differ materially from those statements. Such risks, uncertainties, and factors include, but are not limited to, public concern over consumer privacy issues, which may lead to enactment of legislation restricting or prohibiting the collection and use of information that is currently legally available, competitive pressures, fluctuations in paper prices and postal rates, and general or regional economic conditions, as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission, including the Annual Report on Form 10-K.
Postfuture® is a leading E-mail Service Provider (ESP) offering a patent-pending suite of tools for developing and strengthening online customer relationships. The company differentiates from other ESPs through an enterprise-class technology platform that automates broadcast and transactional email delivery with secure print-at-home incentives, surveys and data management solutions. Our technology solutions typically integrate remotely with corporate databases to create mission critical e-CRM [customer relationship management] solutions for large, distributed enterprises. The company distinguishes itself from ordinary e-mail marketing, eCRM and e-mail application service provider offerings by providing an enterprise-wide technology platform that links centrally managed customer databases with locally managed marketing programs. Postfuture is a Deloitte & Touche Fast-50 / Fast-500 company, Inc. 500 company and a top-ranked E-mail Service Provider by leading independent industry analysts.
Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients’ marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Expert at each element within this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets it serves. Harte-Hanks Shoppers is North America’s largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 900 separate editions with circulation in excess of 11 million in California and Florida each week.
This release and other information about Harte-Hanks can be found on the World Wide Web at http://www.harte-hanks.com.