December 17, 2004, 12:00 AM

BestBuy.com attracts most visits to computers and electronics sites

More people visited the BestBuy.com sites for computers and consumer electronics than any other sites in the categories during the week ending Dec.5, according to Nielsen/NetRatings.

Kurt Peters

Executive Editor

 

More people visited the BestBuy.com sites for computers and consumer electronics than any other site in the categories during the week ending Dec.5, according to Nielsen/NetRatings. The Eden Prairie, MN-based Best Buy also placed first for those sites in October.

Best Buy attracted 3.58 million unique visitors that week, beating No. 2 finisher eBay Electronics, which had 2.88 million, and third place CiruitCity.com, which had 1.82 million, Nielsen/NetRatings says.

Fourth place Sony Electronics (SonyStyle.com) had 926,000 unique visitors, about half of third place CircuitCity.com’s total. Sony.com was fifth with 678,000; followed by mozilla.org, 512,000; TigerDirect.com, 499,000; Radio Shack, 491,000; OSTG, 456,000; and CompUSA, 425,000.

TigerDirect.com led in average time per visit with 11 minutes, 52 seconds; followed by eBay Electronics, 9 minutes, 57 seconds; CompUSA.com, 8 minutes, 43 seconds; Sony, 8 minutes, 33 seconds; Best Buy, 7 minutes, 17 seconds; CircuitCity.com, 7 minutes, 13 seconds: mozilla.org, 5 minutes, 43 seconds; OSTG, 5 minutes, 19 seconds; Radio Shack, 4 minutes, 22 seconds; and Sony Electronics, 3 minutes, 56 seconds.

Consumers aged 35 to 49 were the biggest group of shoppers in the categories, with nearly 8.80 million of them visiting. That came to 34.57% of the total. Next biggest group was shoppers 25 to 34 years old, who numbered 4.48 million, followed by 2.38 million aged 12 to 17; 1.84 million who were 18 to 24; and 570,000 aged 2 to 11 years.

In the same week, Netflix scored the most online advertising impressions among companies offering retail good and services, Nielsen/NetRatings says.

The Top 10 and their number of impressions, in millions, were: Netflix Inc. 431.72 United Online Inc., 223.53 eBay Inc. 156.52 Best Buy Co Inc. 149.53 J.C. Penney Co. Inc. 135.67 Overstock.com 124.06 Viacom Inc. 97.27 MarketRange Inc. 91.16 CMGI Inc. 89.12 Target Corp. 88.17

 

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