Responding to Customer Needs, Enhanced Usability and Accessibility Features Enable Broad Consumption of Mission-Critical Web Analytics Data
Omniture, the largest provider of the most sophisticated and comprehensive technology for online analytics, today publicly announced SiteCatalyst 11, a true breakthrough for analytics solutions that evolves the market from data production by and for power users to a focus on data consumption throughout all levels of the organization. SiteCatalyst 11 enables the entire company -- from marketing and merchandising to finance, product development and the CxO level -- to communicate, manage and measure success according to key performance indicators (KPIs). Developed through close attention to Omniture`s roster of industry-leading customers, and their ever-expanding uses for SiteCatalyst data, SiteCatalyst 11 is the latest proof point of Omniture`s dramatic lead over competitors in understanding the affect Web analytics has on organizations, and delivering advanced yet easy-to-use technologies to capitalize on those opportunities.
"Our research indicates a trend to disseminate the value of Web analytics beyond a small enclave of marketing analysts to a much broader constituency of knowledge workers and business managers," said Kurt Schlegel, senior program director at META Group. "Mirroring a similar development in the overall business intelligence market, we expect this trend to help organizations improve the performance of all business processes that increasingly rely on Web site technology."
Omniture understands that data collection is not the problem in today`s enterprise -- getting the right data into the right hands in an actionable format is what is critical. To that end, SiteCatalyst 11 ties disparate data into a common framework, delivering a single, actionable view of relevant data to everyone in the enterprise. This means Web analytics data integrated into the standard tools and workflow of the executives, managers and frontline employees who need it for critical decision-making. With SiteCatalyst 11, the applicability of Web analytics data extends from tactical decisions about merchandising to strategic boardroom-level discussions about business trends and direction.
In driving this evolution of the Web analytics market, Omniture`s SiteCatalyst 11 places information on the desktops of all users with features that dramatically increase the accessibility of the information by non-specialists. Access to SiteCatalyst reports is now available directly from within the Windows Start menu, or from desktop shortcuts. Ground-breaking enhancements, not available from any Omniture competitor, include:
-- Dynamic "live" integration of Web analytics data into Microsoft Excel featuring single-click refresh of live data
Omniture has pioneered a unique method of dynamically integrating Web analytics data within Excel that eliminates the cumbersome importation and lag time offered by competing solutions. Data from a variety of other sources can be brought into the reports for a complete analysis of what is happening in the business. Furthermore, SiteCatalyst 11 is the only solution to offer real-time one-click data updates to spreadsheets and reports.
-- Desk-top integration supporting executive workflow
With SiteCatalyst 11, Omniture has integrated the access of Web analytics (e.g. customer behavior) information into the standard tools and workflow of the executives, managers and frontline decision makers by providing the ability to access SiteCatalyst reports from within the Windows Start menu or via Windows Desktop Shortcuts.
-- KPI-based dashboards that can be customized for "at-a-glance" views of Web analytics performance in concert with data from other sources (CRM, ERP, etc.)
As more organizations adopt the mindset of implementing and tracking against KPIs to define and deliver success, they require new tools to manage and measure their business. SiteCatalyst 11`s enhanced dashboards answer this call, allowing the importation of data from any source for a complete view of performance. Moreover, these dashboards can now deliver information on how the organization utilizes SiteCatalyst data - who is using it and what reports are being run, plus company-wide summaries that track how all online properties are performing.
SiteCatalyst 11 also offers other new unique features that enhance insight for increased ROI. Specifically, SiteCatalyst 11 is the first solution to distinguish between Natural and Paid Search and offers that data to marketers in a suite of interrelated reports. This delivers greater insight into a company`s Search Engine Optimization initiatives, position and the yield of key-word buys. SiteCatalyst 11 is also the only product on the market with the built-in intelligence to extract information about the context of a sale in order to better merchandise a site. Cross-category analysis allows marketers to fine-tune the multi-store placements, cross-sell and internal promotions that drive sales.
"SiteCatalyst is evolving from the marketing and merchandising standard to the broad organizational standard for evaluating corporate strategy," said Josh James, CEO and co-founder of Omniture. "Leading corporations now understand that Web analytics finally delivers on the promise of the Internet -- the ability to measure, optimize and validate marketing performance -- and executives are using SiteCatalyst in boardroom presentations, sales meetings and with investors to communicate business trends, points of change, strategic decisions and ROI."
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation online analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest, ASP based, online analytics provider by revenue, and Omniture`s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company`s Web site that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com.