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Virtually all online merchants—91%—report higher sales this year than last, with 17% reporting sales doubling over last year’s, says the just released 2004 Shop.org/BizRate.com Online Holiday Mood Study.
Virtually all online merchants-91%-report higher sales this year than last, with 17% reporting sales doubling over last year’s, says the just released 2004 Shop.org/BizRate.com Online Holiday Mood Study. The study also reports that 28% of merchants will guarantee Christmas Day delivery for items ordered with standard shipping on or after Dec. 20, the Monday before Christmas. In addition, 46% plan to offer express shipping promotions during the week before Christmas.
"Online retailers are turning their focus away from the early birds to the procrastinators," says Scott Silverman, executive director of Shop.org.
The survey also reports that 95% of consumers have been satisfied with their online purchases this holiday season, nine percent more than the same time last year.
Web site features that are most popular with shoppers are gift idea centers (56%), a suggested items page (32%), clearance or sale page (32%), and a featured sale item page (31%).
The Online Holiday Mood Study polled 1,612 online buyers (defined as anyone who has made a purchase online in the last twelve months) and more than 100 online retailers, Dec. 6 and 7.