December 13, 2004, 12:00 AM

Mac’s c-store chain builds new revenue streams with wi-fi kiosks

Mac’s, a Canadian c-store chain, is reaping multiple revenue streams while increasing customer service and store traffic with new ZapLink kiosks that provide wi-fi wireless Internet access, the retailer says.

 

Mac’s Convenience Stores Inc., a Canadian chain, is reaping multiple revenue streams while increasing customer service and store traffic with new ZapLink kiosks that provide wi-fi wireless Internet access, the retailer says.

“Mac’s strategy is to become a destination for our c-store customers, offering them a one-stop-shop experience,” says Randy Wiens, western Canada category manager for Mac’s. “Adding a Zaplink kiosk demonstrates our commitment to this strategy.”

Mac’s, based in Calgary, BC, has deployed ZapLink kiosks from Info Touch Technologies Corp. in 34 stores in the Vancouver metropolitan area and intends to deploy them in more than 200 stores across western Canada. Under an agreement with Fatport, a wireless service provider, the kiosks will serve as gateways for offering wi-fi, or wireless fidelity, Internet access that store customers can use on their personal laptops, cell phones or other computer devices. Mac’s shares in the wi-fi access fees of $9.95 for daily access and $34.95 for monthly access, Weins says.

Mac’s will also earn revenue through advertising placed on the kiosk by manufacturers of products sold in its stores, as well as earn fees for transactions customers conduct on kiosks, such as paying utility bills or purchasing ring tones or games for cell phones.

In addition, Mac’s is also using the kiosks to offer coupons that customers can print from the kiosks for in-store purchases. Weins says he expects that the kiosks will also help to shorten lines at the checkout counter while also generating incremental store traffic and sales.

 

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