Software Gives Spa and Beauty Product Company Power to Manage Explosive Growth, Boost Service Through All Customer Touch Points
NATICK, Mass.--Dec. 13, 2004--CommercialWare, Inc., the leading provider of cross-channel commerce infrastructure software for retail enterprises, today announced that Bliss (www.blissworld.com), an international spa and beauty product company, is deploying CommercialWare`s order management, fulfillment, and POS solutions to optimize transactions from all customer touch points, including its catalog, call center, Internet, and retail storefronts.
Founded in 1996, Bliss currently operates three standalone day spas, BlissSoho and Bliss57 in Manhattan, and BlissLondon in the UK, and will soon open spas at select W Hotels nationwide. The company also sells its line of Bliss bath, body and skincare products through the Bliss mail order catalog, Blissworld.com Web site and at major retailers including Bloomingdale`s, Neiman Marcus, Saks Fifth Avenue and Sephora. As part of the agreement, Bliss will deploy CommercialWare`s CWDirect, CWStore, CWData, CWAnalytics and CWIntegrate software. The combined suite of CommercialWare solutions allows Bliss to manage the entire retail transaction lifecycle - from order capture, to inventory management, fulfillment and customer service - ensuring that customers experience optimal services while traversing all of its sales channels. In addition, the solution insures that Bliss` operations run optimally and will scale to support continuing growth.
"It`s critical that we maintain the satisfaction of our customers as we rapidly expand Bliss` product development, spa and sales divisions," said Tyler Morse, President of Bliss. "Our supporting technology must operate in real-time and share customer information across all channels so that we have immediate access to an accurate picture of our customers, their orders and inventory availability and can react to this information accordingly. CommercialWare`s retail solution will allow us to best meet our customers` needs as we continue to grow."
"In less than 10 years, Bliss has grown from a single spa to a rapidly expanding series of spas, a heavily-trafficked web site, monthly catalog drops and expansion to the shelves of fashionable retailers around the globe. We are pleased Bliss selected CommercialWare and look forward to applying our cross-channel expertise and solutions to their unique and expanding business," said Donny Askin, founder and CEO of CommercialWare. "To keep pace with sales, Bliss selected CommercialWare to ensure that customer satisfaction is maintained, even as its expansion adds complexity and data to the company`s operational systems."
CommercialWare`s CWDirect, a complete retail enterprise solution that enables cross-channel retailers and direct marketers to interact with, transact with and support their customers at all points-of-touch, allows retailers to provide superior customer service and support for shoppers, no matter where and when they purchase.
CWStore provides point-of-sale transactions, access to customer information in real-time in addition to performing back office functions such as purchase order creation, inventory transfer, sales reporting and staff management.
CWData and CWAnalytics, CommercialWare`s business intelligence solution, diligently converts transaction data into strategic business intelligence, providing managers with visibility into the trends and information needed to make effective strategic business decisions.
CWIntegrate provides retailers and direct marketers with a sophisticated enterprise application integration tool that allows all CommercialWare products to fit seamlessly into the IT landscape of any retail enterprise. Regardless of the interface requirements of the application, CWIntegrate maps and translates the application data into the appropriate CommercialWare format, allowing an easy fit into any existing architecture.
About CommercialWare, Inc.
Headquartered in Natick, Mass., with offices in Toronto and New York, CommercialWare, Inc. is the leading developer of software solutions that offer cross-channel functionality to retailers and direct marketers - small and large, seeking to optimize transactions from all customer touch points. CommercialWare`s comprehensive portfolio of products provide cross-channel infrastructure linking all aspects of the transaction lifecycle through point-of-sale, back-office, order management, fulfillment, customer service, collaboration, and analytics applications. CommercialWare, the Brand in Cross-Channel Retail, offers a confluence of solutions that power many of the leading retail brands, including Abercrombie and Fitch, Party Land, Chico`s, J.Jill, Ritz Camera, Jos. A. Bank, and Patagonia. For additional information, please visit www.commercialware.com.
About Bliss
Bliss, the New York City based spa, catalog and beauty product company, was founded by celebrity complexion care guru Marcia Kilgore in 1996. There are currently three Bliss Spas worldwide: BlissSoho and Bliss57 in New York City and BlissLondon in the UK. Watch for burgeoning Bliss Spas at select W Hotels in the not-so-distant future: W New York (late November 2004), W San Francisco (April 2005), W Los Angeles - Westwood (May 2005), and W Chicago - Lakeshore (June 2005). Bliss. Anything less, would be stress. www.blissworld.com
Contact:
KMC Partners
Kristen Collins, 617-833-5574
kristen@kmcpartners.com
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