December 7, 2004, 12:00 AM

Drugstore.com names a chief marketing ofiicer

Drugstore.com Inc. has named Kathy Gersch as vice president, chief marketing officer, and general manager, a new position.

Kurt Peters

Executive Editor

Drugstore.com Inc. has named Kathy Gersch as vice president, chief marketing officer, and general manager, a new position. Gersch is responsible for leading the company’s non-prescription business, including brand development, marketing, and merchandising.

Before joining Drugstore.com, Gersch was executive vice president of marketing and merchandising at GiftCertificates.com, where she oversaw the company’s launch of a new brand identity and the re-design of its online store. She was also responsible for business development, including developing new partnerships and managing existing relationships.

From 1998 to 2002, Gersch was vice president of finance, strategic planning, and administration at Nordstrom Inc.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement