E-commerce sites are seeing better availability and performance so far in Q4 than sites in other industries such as media and entertainment, despite increased seasonal traffic, reports content delivery provider Speedera Networks. “They have been much more familiar with the technology over the years and continue to embrace innovations faster than other industries,” says a Speedera spokesman.
Speedera saw an across-the-board increase in traffic for each of its retail client sites during November, compared with November 2003. That means greater demand on servers that fulfill those requests and heightened activity for Speedera’s Global Traffic Manager, which balances demand for e-commerce clients to servers across its distributed network. By routing demand to available servers, Speedera was keeping download times for a range of page weights at several of its retail clients to an average of less than 2 seconds as of today, with AmericanEagle.com topping the list at an average page download time of 0.6 seconds.
This year, traffic--and as a result, demand on servers--could be up for more reasons than just an increase in the number of online shoppers, according to Speedera, which notes that e-retailers are serving more bytes of data to sell the same amount of goods. They’re serving up more graphics and incorporating rich media to present products online. Online users may also be inclined to view more items before buying when visiting a site, Speedera notes.