November 30, 2004, 12:00 AM

Visa reports 28% year-to-year rise in Black Friday online sales

E-commerce transactions on U.S. Visa credit and debit cards on Black Friday, Nov. 26, increased 28.1%, to $234 million from $183 million a year ago, Visa reports. Total Black Friday volume on Visa cards rose 15.5% to $4.136 billion.

E-commerce transactions on U.S. Visa credit and debit cards on Black Friday, Nov. 26, increased 28.1%, to $234 million from $183 million a year ago, Visa reports. Total Black Friday volume on Visa cards rose 15.5% to $4.136 billion.

The number of Black Friday e-commerce transactions on Visa cards rose 18.7% year-over-year to 3.33 billion. The total number of transactions on Visa cards on Black Friday was 64.54 billion, up 17.5% from a year ago.

For the month of November through Black Friday, e-commerce sales on Visa cards totaled $7.54 billion, and the average online purchase was $70.51. Total Visa volume for the same period reached $84.543 million, with an average purchase of $64.09.

Visa said year-to-year overall sales on Visa cards rose 20.9% for discount, mass merchant and drug retailers; 15.7% for department store and apparel retailers; and 15.6% for home-and-garden products.

Visa’s U.S. credit and debit card figures are comprised of b2b and consumer spending.

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